I have commented on this issue before in this forum and on blogs, happy to deal with new points of views or indeed “last time did you consider this”, as sometimes you don’t consider every angle, however hard you try.
I personally have nothing against “click here to reveal offer code” if they exist. I don’t think it’s great practice to put up a page for codes that don’t exist however I have no problem with someone who had a page with a code and the code expired and on that page it said something like “sorry no code a present but click here to visit the merchant anyway” as lets face it removing a page you worked hard to get in to SEO listing to only have to relist it a month later is not the best way to keep you hard earned listings, as long as you don’t claim the user will see a code that doesn’t exits I don’t have a problem.
Like everything in Affiliate Marketing it takes a majority to say if something is wrong and they won’t work with a network or merchant if they don’t change their ways. The thing is this issue is not black and white like spyware, what we are talking about here is some people don’t like the way some people have set up a site, however what is not on is misleading customers i.e. lets take for example if you claim a sale is on at a merchant and no sale exists, that’s a matter that Trading Standards will soon have words with you about and probably the Merchant will boot you from the program.
Right now my view point is that Merchants can pick who they want to work with, if the say no voucher code sites than sorry guys, if they say you can not claim to have a voucher or list an expired one or one from an offline campaign, again that’s up to them if you don’t like it, well find another merchant to promote.
So basically unless something illegal is going on, it’s hard to start telling people you must only say the following when promoting a merchant, however you can soon expect to see individual Merchants terms saying what you can or can not say when promoting them.
As ever I keep reading all the posts, blogs and will consider, fix, work towards new and improved terms and systems for dealing with whatever the future of Affiliate Marketing brings.
Paid On Results have been monitoring how the cookie changes hands, we have for years and I can tell you that voucher codes hardly show up, the people who have cookies changing hands the most are the PPC guys and bizarrely cash back sites are starting to suffer from customers clicking on the links at different cashback sites and then claiming the commission didn’t register yet it did for one of the cash back sites they clicked on, sneaky and basically a raising pain for Network and Merchants to deal with.
If more merchants used our Voucher Manager the most advanced system around at present then half of what is talked about here wouldn’t be a problem, the issue is many merchants are scarred off voucher codes right now because of huge threads like this and that’s a shame.
Anyway I will keep reading as always![]()
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