If I was the 'other network' trying to poach merchants, I would be worried that what Quidco have done by going behind AW's back, could just as easily happen to them in due course for some other reason.
Plus any merchants involved might also need to consider that if they give in to that sort of pressure, then within a short space of time, they might well find themselves giving in to other pressures, having already been seen as fair game for that sort of business manoevre.
Unless of course I was infested by short-termism and/or pressure from somewhere else for whatever reason to show profit growth, whether for shareholders or to value the company upwards for sale.
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