The Latest AWin Tracking Improvements

[lrchaikin]

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We all know how dependent tracking technology is on cookies to identify and report affiliate driven sales. We also know that while cookies are still the best solution, they are not perfect. This is why Affiliate Window’s Software Development team continues to research methods to keep our tracking technology at the forefront of the industry.

Today, Affiliate Window is happy to announce the introduction of Flash Cookies and HTTP ETag technology that will enhance our current tracking solution. These additions will provide our merchants and affiliates with an even more robust tracking solution; resulting in fewer untracked sales and more accurate reporting. This technology is already utilised by some networks, however, current flash/ETag tracking requires a page to be loaded to the user’s browser between the affiliate and merchant sites (an interstitial). This makes the network tracking non-transparent from the user’s perspective which in our opinion has historically been the biggest drawback with these technologies. But with our solution, AWin Analytics negates the need for the interstitial page, meaning the tracking remains completely hidden from the user.

Flash Cookies

The major benefit of Flash cookies is that they are stored in a different location to normal text cookies and cannot be deleted by the browser. This means that Flash Cookies are more likely to be present for sales where the user has already deleted their normal cookies.

HTTP ETag

ETag data is stored in the browsers cache and remains separate from text and Flash cookies. This further increases our chance to correctly identify a sale as a user would need to completely clear their browser cache to make this option redundant.

Please visit the Affiliate Window Wiki for more information on how flash cookies and ETags work.

New merchants joining the network following this release will have Flash Cookies and Etag technology activated by default. Some time before Christmas all merchants already using AWin Analytics (as part of our current v3 tracking solution) will also see the activation of these new technologies. If you are an existing Affiliate Window merchant and would like to find out more about updating your current AW tracking then please e-mail us at support@affiliatewindow.com.

Lisa Chaikin - PR Manager Affiliate Window
Email:- lisa.chaikin@affiliatewindow.com MSN:- lisa.chaikin@affiliatewindow.com Phone:- 020 7553 0333

[Mogga]

Will affiliates have to change any links?

[lrchaikin]

Hi Mogga,

Affiliates will not have to change links or make any changes at all with the latest improvements.

Kind Regards,
Lisa

Lisa Chaikin - PR Manager Affiliate Window
Email:- lisa.chaikin@affiliatewindow.com MSN:- lisa.chaikin@affiliatewindow.com Phone:- 020 7553 0333

[Mogga]

Phew! That's a relief!

[Andy]

Are existing merchants coming on stream with this new tracking yet?

[lrchaikin]

Hi Andy,

Going PM you now.

Thanks,
Lisa