Dorothy Perkins change in Cookie length

[ambi4681]

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Dorothy Perkins are soon to be moving over to a 14 day cookie period to bring the affiliate campaign more in line with their other online channels. This will be happening as of Friday 7th October.

Disappointing news I've been promoting Dorothy Perkins for 3 or 4 months, of the sales I have made 20% fell outside the new 14 day cookie. Be interesting to hear how it might affect others?

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[warren_p]

I have promoted them for a couple of years now and they do have a pretty good conversion rate so I am slightly disappointed by this decision, however, last month only about 5% of sales fell outside of the 14 day period for me, I might take a look at previous months eventually to get a fuller picture but for the moment I won't be stopping promoting them but may potentially be pushing some similar, as well converting merchants a little harder.

[jcarrick]

Morning both,

Thanks for the feedback. We completely understand your concerns. However, please be assured this decision wasn't taken lightly and based on our research on the campaign, there was a very low percentage of overall sales which convert outside the 14 days.

We hope this decision wont affect you too much, but if you'd like to discuss this further with me, you'd be more than welcome to get in touch on the below details.

Many thanks
Jenny

Email: jenny.carrick@affiliatewindow.com

[Hero]

there was a very low percentage of overall sales which convert outside the 14 days.

Playing devil's advocate here - if the above statement is true, it's not costing the merchant anything significant having a 30 day cookie, so why the change?

[jcarrick]

Hi Hero,

In the communication which was sent out to the Dorothy Perkins affiliates it explains that it is to bring the affiliate programme in line with their other online channels. To reiterate, this decision was an internal one made by Dorothy Perkins and it is in no way meant to negate the hard work which they know their affiliates have put into the campaign.

Feel free to email me if you'd like to discuss this further.

Kind Regards,
Jenny

jenny.carrick@affiliatewindow.com

[Hero]

Hi Jenny,
I don't have anything to discuss in regard to the particular programme, however I view this as an example of a wider interesting discussion and therefore think it's an opportunity for the community to engage in a conversation on the topic of reducing cookie length.

I appreciate the confusion it creates for merchants to have a variety of cookie lengths and how having a standardised one looks like the right approach, but at the same time we all know that each channel has its own intricacies and requirements.