Understanding EPC £

[Steve2009]

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Hi,

I am trying to further my knowledge of Affiliate Marketing to increase my earnings. I am still a little confused around EPC. (Earnings Per Click x100) I beleive??

I have trawled Google and mostly US based forums but getting the impression this figure can give you a very good indication if someone is worth partnering with?

When looking at EPC in the AW dashboard how does this help me on deciding how well a potential Merchant converts?

Thanks for your time,
Steve

[8601cam]

Hi Steve,

Basically it's just a guide, but you're looking at aggregated commission divided by aggregated clicks for the same merchant to give you the Earnings Per Click. It can act as a guide for you to compare how a merchant might perform for any given volume of clicks from your site. Whilst this does assume that a lot of things are equal it's effectively blending the commission and on-site conversion for affiliate traffic so you can make a comparison.

Without labouring the point, if a merchant offered 6% and another offered 4% but the latter had a much higher clicks to sale conversion then the EPC would indicate this meaning you should be better off promoting the lower commission merchant.

This doesn't take into account seasonality, types of product sold or affiliate mix, any of which could skew the results so as in all instances use a combination of factors and trial merchants so you can see what works best for you personally.

Kind Regards

Mark

[Steve2009]

Hi Steve,

Basically it's just a guide, but you're looking at aggregated commission divided by aggregated clicks for the same merchant to give you the Earnings Per Click. It can act as a guide for you to compare how a merchant might perform for any given volume of clicks from your site. Whilst this does assume that a lot of things are equal it's effectively blending the commission and on-site conversion for affiliate traffic so you can make a comparison.

Without labouring the point, if a merchant offered 6% and another offered 4% but the latter had a much higher clicks to sale conversion then the EPC would indicate this meaning you should be better off promoting the lower commission merchant.

This doesn't take into account seasonality, types of product sold or affiliate mix, any of which could skew the results so as in all instances use a combination of factors and trial merchants so you can see what works best for you personally.

Kind Regards

Mark

Thats great thank mate

[dc000000]

When looking at EPC in the AW dashboard how does this help me on deciding how well a potential Merchant converts?

It doesn't because some of those figures are coming from a small number of cashback sites and merchants that have exclusive codes elsewhere. Work on what converts for you - not what the network wants you to work on.

Disclaimer - there is nothing in this advice for me. Take it how you want