Dear Affiliates

As I always begin, many thanks for a great March performance. Very positive Mother’s Day sales and I am already seeing good Easter Sales. I am sure with strong Easter promotion, we can fully capitalise on the Easter traffic.

Easter Promotion –Up to 14% commission!!!
As mentioned in the last newsletter, I am very happy to continue the Mother's Day commission increase for Easter promotion, so earn up to 14% sales value, this has the makings of a great Easter promotion.

Our Easter products do look & taste amazing, users simply want to eat the chocolates off the screen. Have a look at the Easter range yourself and I am sure you will agree on this and see just why your conversion rates are so high!

Easter Range: http://www.hotelchocolat.co.uk/cx1/c...r-HCeaster.htm

Complimentary Hotel Chocolat Eggs!!!
I’ve still got some Easter eggs left to give away to affiliates, top performers will be rewarded but also those making a good effort, with good performance improvement or novel ideas (please email me to let me know how you are promoting Hotel Chocolat this Easter).

Last Order Dates
Please consider these for the timing’s of your promotion. Guarantee delivery for Easter; orders by 2.30pm 10th April (UK Standard Delivery) or by 2.30pm 12th April (UK Gold Delivery). This is mainly due to a non-working (for most people!!) day Good Friday, so ensure your promotion is done a day earlier to combat the national holiday.

Performance Stats
I am sure some of you will already know this, due to the high commission I have just signed off to pay you! But, for those who are un-sure of promoting or dedicating high promotion to Hotel Chocolat, here’s a few stats that I am sure will make you consider a little more promotion coming up to Easter!

From March ’06 affiliate results:

Average order value: £31.39
Average commission: £4.39
Website Conversion rate: 12%

With these AOV, and great conversion I am sure you will be in for a profitable Easter promotion!

Easter Creative
All live on AWIN, under promotions headings.

Easter Solus Newsletter
If you have an opt-in user database why not make use our affiliate Hotel Chocolat Easter email. Our Mother’s Day affiliate email produced some great commissions for some of you! Please email me if you would like a copy of our affiliate Easter email.

Any questions at all please feel free to contact me, with the details below.

Cheers



Chris