Superdrug launches the new Prince's Trust charity bag

[David McNiven]

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Superdrug and buy.at are please to announce the follow-up design to the phenomenally successful Superdrug Prince’s Trust charity It bag!

2006 was the year that Kate Moss eschewed designer bags and proudly carried her £2.99 Superdrug Prince’s Trust charity bag – even leaving the price tag on. To continue the success of the bag, which raised over £100,000 for The Prince’s Trust, Superdrug is delighted to announce its latest charity bag. The bag is part of a fund raising collection designed by Walé Adeyemi, who is himself an ambassador of The Prince’s Trust.

Vogue Magazine recently discussed the It Bag Syndrome, including the original Prince’s Trust as one of the hot bags of last year. Superdrug predicts this new tote will be the charity It Bag of 2007. The bag is part of a collection designed by Walé to be sold exclusively in Superdrug this summer.

To launch the limited edition collection, available in April, Superdrug will launch the range initially online for one week at www.superdrug.com. The collection will then be available in all Superdrug stores. You can find the selection of bags on this page. There is now a selection of text links with which to promote the programme in your management area - they are available under 'Content and Creative' > 'Deep Text' > 'Prince's Trust'.

If you would like to be involved in the Superdrug programme sign up through your manangement area or contact me - with such an exclusive brand only available online, this week is going to be a bumper week for the programme!

Regards,

[drivetowin]

I'm disappointed now - I was expecting it to have handles shaped like ears

[David McNiven]

The new Prince's Trust bags available at Superdrug.com are experiencing a huge amount of interest and the company have added some futher products to the line.

Customers can now purchase tastefully designed Prince's Trust Umbrellas which are available two different styles; the umbrellas are both priced at £7.99.

To check out the full range please go to the Prince's Trust charity page on Superdrug.

If you have any questions about the programme please don't hesitate to contact me.

Regards,