Dixons moves exclusively to Affiliate Window

[Julia Stent]

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Affiliate Window are delighted to announce the launch of Dixons exclusively onto the network. Dixons is one of the UK’s best-known and trusted electrical retailing brands and are celebrating their 70th Birthday this year!

Dixons offer a wide selection of over five thousand low-priced electrical products including:

- Flat panel TVs
- Washing machines
- Fridge freezers
- Cookers
- Dishwashers
- Laptops

All products are delivered direct to the customer within 2-5 working days and many products come with free delivery as standard. Dixons’ buying teams have developed fantastic relationships with the leading brands including Sony, Toshiba, Samsung, Panasonic, Philips, Bosch, LG, Hoover, Hotpoint, Neff, Rangemaster, Canon, Zanussi, Packard Bell and Apple which means that they can offer customers market beating deals!

Dixons was one of the first online retailers to launch a Price Match Promise, which means they have the best available prices on their website and check over 75,000 prices every week. If they find a lower price, they then lower theirs!

Deliveries are to the UK mainland and Northern Ireland only.

Dixons are continually expanding their ranges and developing the functionality on their website to ensure optimal customer experience and to increase conversion.

Affiliate Tools

- Product feed with daily updates to Price Match Promise pricing information
- Frequent creative refreshes to highlight current offers
- Promotional text links
- Frequent releases of fantastic customer deals through voucher codes

Launch Promotion – PS3 Competition

To celebrate their programme launch Dixons are running an exciting competition with a new Play Station 3 (worth £425) up for grabs.

Any affiliate who integrates links between Wed 2nd May and Sat 2nd June will earn one entry into a raffle. One affiliate will be drawn at random to win the PS3!

Why promote Dixons?

- Promotional commission for launch - from 0.5 to 5% for the duration of May
- Average order value of £350
- 45 day cookie period
- Regular affiliate incentives
- Price Match Promise

Click here now to join the Dixons affiliate programme.

Programme restrictions apply, please ensure you check these prior to promoting Dixons.

Please feel free to get in touch with any enquiries about the launch of Dixons with Affiliate Window.

Best wishes

Julia Stent
020 8269 4858

Richard Plumridge
020 8269 4838

dixons@affiliatewindow.com

[ep90]

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Promotional commission for launch - from 0.5 to 5% for the duration of May

This should read Promotional commission for launch - from 0 to 5% for the duration of May.

Yes thats right, quite of lot of the products are now zero percent commision. Nice.

[Julia Stent]

Dixons have reworked their commission structure to coincide with their launch on Affiliate Window.

Previously, their default commission was a flat rate of 2%.

Now, their commission structure has been reworked to be as effective as possible for both affiliates and Dixons as a whole.

The core products Dixons want to work with affiliates on promoting have received a massive commission increase. This includes:

White Goods / Cooking Appliances - 5%
Home Audio - 4%
Televisions - 4%
Gaming - 2.5%
Computing - 2.5%

Please check the account description for full details of their new commission structure.

In order to provide affiliates with the highest possible commissions on these key ranges, they've reduced the rates on products for which they have lower margins, e.g. PC business software, PC peripherals, etc.

Extras, delivery and services are all add-ons pushed via the Dixons site itself, so they are excluded from commissions.

Dixons aim in implementing this structure is to make the programme as profitable as possible for affiliates and steer their focus towards products that will benefit both the affiliate programme and Dixons as a whole.

We understand that this change in commission structure will mean a restructuring of campaigns for some affiliates who have worked with Dixons on their previous network. Ultimately, we do believe this will result in an overall improvement for affiliates, and we're happy to work closely with affiliates to ensure implementation of the new campaign is as smooth as possible.

If you have any enquiries about the new commission structure please contact me directly on 020 8269 4858.

Many thanks

Julia

[hpops]

Extras, delivery and services are all add-ons pushed via the Dixons site itself, so they are excluded from commissions.

Hmmmmm... I can go for the delivery but extras and services? Really?

[nickhx]

Hi Julia,

Can you get your technical team to add the delivery price information to your data feeds for Currys, Dixons and PC World (this was included in the TD feeds so should be available from DSG).

Thanks
Nick

[payg]

The proposed scheme is a little hard to see on Affiliate Window, so here's some summary information to help you make your minds up:

• 79 Categories Pay 0% Commission
• 150 Categories Pay 0.5% Commission
• 94 Categories Pay 2.5%
• 42 Categories Pay 4% or More

So, 62% of all categories pay between 0% and 0.5%. This is a fantastic deal...for Dixons.

Because the 0% category includes ALL collect-at-store purchases, I've estimated that around 75% of sales generated from my site will earn 0% commission. Sorry, but this would be laughable if it weren't so tragic.

I understand that AW are keen to win new business, but perhaps the long term consequences of agreeing to schemes such as this need to be considered more carefully?

[Andy]

Because the 0% category includes ALL collect-at-store purchases, I've estimated that around 75% of sales generated from my site will earn 0% commission. Sorry, but this would be laughable if it weren't so tragic.

Dixons have no High Stores so the Collect at Store @ 0% is misleading.

Customers of Dixons can only get goods delivered.

[chrisg]

Hi all

The Collect at Store commission group has been removed as it was added in error.

The product feed for Dixons, Currys and PC World now has delivery price information.

Thanks

[ogopogo]

The proposed scheme is a little hard to see on Affiliate Window, so here's some summary information to help you make your minds up:

• 79 Categories Pay 0% Commission
• 150 Categories Pay 0.5% Commission
• 94 Categories Pay 2.5%
• 42 Categories Pay 4% or More

Thanks for pointing this out - I've gone from 2.5% commision to 0.5% for the lines I promote! I'm removing all links tonight. Goodbye Dixons!

[nickhx]

Hi all

The product feed for Dixons, Currys and PC World now has delivery price information.

Thanks

Thanks Chris -- any chance we can get stock availability information as well?

Cheers
Nick

[drivetowin]

Other than greed I really don't understand why almost all accessory categories pay 0% commission - anyone who has looked at the prices available from dropshippers (and I'm sure dsg buy at far lower than dropship prices), the margins on accessories at prices dsg charge are enormous (some leads they sell for more than a fiver can be bought wholesale for less than a quid)

Fair enough don't pay commission on delivery charges but on accessories this really does need a rethink - I think AW have had the wool pulled over their eyes on that one.

[Qui Gon Jinn]

There you go Keith, your lucky day again, you are now officially double-backed (a brace). Looks like i another time I was on holiday & didn't expect a merchant to viably set an unwanted trend.

But wholeheartedly support the merchant moving to AW.