Direct Wines Launches With Superb Customer Offers!

[Steven Lynch]

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The Direct Wines programme, which promotes The Sunday Times Wine Club, has just launched on buy.at and promises to be a brilliant programme for you to promote with generous commission paid for new customer purchases and subsequent transactions.

You will receive a superb £10.50 for every new customer purchase from The Sunday Times Wine Club. They will also pay you 3% of the sale value for that customer’s subsequent four purchases.

With regular promotions and exclusive big discounts, The Sunday Times Wine Club programme is a fantastic opportunity for you to develop a profitable relationship with one of the industry’s most respected brands.

The lead offer is a ‘Buy One Get One Free’ offer that has experienced very high conversion rates on a number of test campaigns. You can get creative to promote the buy one get one free offers, from your management area. There are also a number of other tempting offers for your customers, which are exclusive to members shopping online. Offering huge savings across a wide range of wines, a weekly top ten, bin end offers as well as a range of other fabulous deals there is something for everyone at The Sunday Times Wine Club.

Please visit your management area now to signup for Direct Wines and get promoting the Buy One Get One Free offers, which are sure to pull the customers in. If you have any questions about the programme please contact steven.lynch@buy.at or donna.mccrate@buy.at.

[drivetowin]

Steven

Is there any chance of getting some creative with The Sunday Times Wine Club on it rather than Laithwaites? - I think at the moment some people are going to find Laithwaites on the creative and then Sunday Times Wine Club on the landing pages confusing..

[Steven Lynch]

Hi Keith,

Thanks for the post, and I take your point.

I have asked the merchant if they can provide us with some creative that is relevant to The Sunday Times Wine Club, so should have a response from them shortly. I will let you know as soon as I hear back from them.

If anyone has any other questions or initial feedback then please feel free to get in touch.

Cheers

[Steven Lynch]

Just to let you all know that we now have creative in place, which reflects The Sunday Times Wine Club brand rather than the Laithwaites brand.

This should help avoid any confusion people may have had when clicking through a Laithwaites banner through to The Sunday Times Wine Club site.

Thanks