2007 was a good year for Legal & General but 2008 is already shaping up to be even better!

Here’s what to look out for over the coming months:

Legal & General Life Insurance:
Commission - up to £80

Life Insurance is launching brand new, exciting creative in 2008 with stylish interactive facilities that should help affiliates increase their conversions and EPC.

Look out for Life Insurance’s interactive banners, which allow customers to get an approximate premium from just four questions! This promises to be a funky affiliate tool that should reduce the customer journey whilst increasing conversion rates and ultimately sales.

Hopefully affiliates will also be able to upload a Life Cover Calculator allowing potential customers to work out the necessary ins and outs of the life policy before being transferred to the Legal & General site. This again will improve the customer journey and the quality of customer being sent to Legal & General, as the Life Cover Calculator should eradicate any doubt that the customer may initially have with the life policy.

Along with all this Life Insurance is also looking to roll out a fresh, stylish suite of creative and fantastic new landing pages for affiliates to use.

Legal & General ISA:
Commission - up to £110

Investments aren’t resting on their laurels either as things begin to hot up before the end of the tax year. This is the busiest quarter for the ISA programme and several exciting campaigns will be launched during this period.

Watch out for Investment’s amazing Cashback offer, which promises customers a refund of their annual management charge if they take out an Index Tracking ISA before 5th April 2008. This means they will get the charges refunded from the day they invest until the 31st December 2008!

In addition to this Investments will also be rolling out two more campaigns:

  • Firstly, a Tax efficient investment campaign, which pushes the best way to make your investments more tax efficient.
  • Secondly, a Dynamic Actively Managed Investment product featuring both an Alpha fund and a Growth fund.


This further increases the audience that Investments are able to target making this quarter a big period for Investments and not one to be missed!

Legal & General Home Insurance:
Commission - up to £60

Legal & General Home Insurance is pulling through phenomenal conversion rates and EPC’s that need to be shouted about.

Last year, Home insurance recorded an average EPC of £7.50 and a conversion rate of 11%, which are excellent figures that should persuade any affiliate to give them a try.

With 2008 already following a similar trend Legal & General Home Insurance could be the hit programme of the year.

With all this going on, it looks like a frantic but fabulous year for Legal & General.

If you have any questions regarding the three programmes then please contact me on the details below, or if you are interested in signing up then please click here.

Kind regards


Nick Caulfield
Account Manager
buy.at
nick.caulfield@buy.at