Affiliate Window Launch AWin Analytics

[Dr Foster]

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Affiliate Window retailers will be able to improve the effectiveness of their affiliate marketing campaigns based on detailed information from AWin Analytics, a brand new optimisation tool from Affiliate Window.

The Affiliate Window tool allows marketers to view a plethora of information relating to affiliate traffic, including number of visits, pages views, pages viewed per visit, bounce rate, time on site and the percentage of new visitors.

It also provides more detailed data on every active affiliate’s; user sessions, geographic location, time lapse between visits and time spent on each page. Merchants will be able to contrast the behaviour of visitors from different affiliates, and make changes to their promotional campaigns and landing pages, for example, to get more out of their partners.

Firebox.com has beta-tested the tool. Naomi Brown, online marketing manager for Firebox says, "AWin Analytics is a brilliant new development by Affiliate Window. We already use an analytics package to measure our visitor activity, but AWin Analytics works alongside this to give me completely new insight into our affiliate traffic.

About 15% of our business is generated by affiliates. With this new data I can see exactly where those customers come from and what they are doing on our website. This is going to help me optimise our affiliate campaigns and get even better results."

AWin Analytics allows our merchants and our account managers to spot trends or opportunities that will improve the effectiveness of a campaign in the blink of an eye.

Users will observe that we have chosen to provide similar statistics to Google Analytics so that marketers can effectively analyse both sets of data together and make valid comparisons. We think it will be enormously helpful to our retailers.”

AWin Analytics is available free of charge to all Affiliate Window merchants. To learn more about this new tool login to you account and click the ‘Awin Analytics’ link in your Admin Area.

[John Jupp]

Nice one David. I'll be taking a close look at it in the next few days.

[gunneradt]

thanks

but where is this

can't seem to find it

[John Jupp]

It's for merchants not affiliates mate.

[getvisible]

It's for merchants not affiliates mate.

ROFLMAO!!

does look cracking!

[John Jupp]

Well I've just taken a sneak peak. APA had discussed the integration of AWIN Analytics to the merchants we manage on the AWIN platform a few weeks ago.

I'll do a follow up. Can see us implementing it.

[KGP]

something similar but from the affiliates view it would be nice...

[gunneradt]

It's for merchants not affiliates mate.

that would explain it!!! The one thing really missing from AWIN stats is where the click generates from.

[pinman]

thanks

but where is this

can't seem to find it

I asked the exact same question, even commented on the AW blog :blush

Glad I wasn't the only one. I don't feel such a dork now!!

[hpops]

Wowsers - big stuff this - can't wait to have a crack with a live merchant

[maxwelll]

I'm affiliate with the Affiliate Window and to be honest I have problem to understand their system. I have never seen then statistic part you have the picture of it. It's looks very nice and and easy to understand... How i can get it ? Where should I click .

[nim-b]

Hey maxwell

Its only just been launched, which is why you won't see it yet. Also, the tool is for merchants not affiliates, although I think the data produced is going to benefit everyone.

As said in the original post, Firebox have been beta testing the system using our data. I promise they didn't bribe me for that quote- I really do think as a development it rocks

For affiliates, the advantage is going to be in being able to get much more specific advice from merchants about what to promote. For example, if a specific page on the merchant's site is converting better than another one for an affiliate, the merchant will be able to see this and advise accordingly. Equally merchant's will be able to see which creative is converting better, and create better campaigns for affiliates to use as a result.

If you're having issues with the AWin affiliate system I'm sure if you e-mail their support someone will be able to help you out.

[kitbag.com]

Hey maxwell

Its only just been launched, which is why you won't see it yet. Also, the tool is for merchants not affiliates, although I think the data produced is going to benefit everyone.

As said in the original post, Firebox have been beta testing the system using our data. I promise they didn't bribe me for that quote- I really do think as a development it rocks

For affiliates, the advantage is going to be in being able to get much more specific advice from merchants about what to promote. For example, if a specific page on the merchant's site is converting better than another one for an affiliate, the merchant will be able to see this and advise accordingly. Equally merchant's will be able to see which creative is converting better, and create better campaigns for affiliates to use as a result.

If you're having issues with the AWin affiliate system I'm sure if you e-mail their support someone will be able to help you out.

Just to echo Naomi's comments, we too (Kitbag.com) have added the code and we can see where this will be of benefit to merchants and affiliates alike.

It's this kind of pro-active approach to areas such as this that make Affiliate Window a cut above the others IMO.

Cheers

John F