Paradise Casino

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According to the merchant info for Paradise Casino, "Sportingbet's 'ParadiseCasino' was formerly SportingOdds Casino but we have gone away and focused on improving the all round gaming experience for our users."

However, the 'Visit the website' link heads to Sportingbet.com - Online Sports Betting, Gambling, Poker and Casino and then lands on Sportingbet.com - Football Betting Online - Sportingbet.com

This final destination page has barely any mention of it being a casino - it's just the standard sportsbook landing page. This is going to crucify conversions if we're sending casino-seeking players.

Is this intended to be a sportsbook or casino merchant? If sports then the name of the merchant really needs to be updated from 'Paradise Casino' to something else. If it's really a casino merchant then the commission level of £12 needs seriously changing.

[Sam_Behar]

Thank you for your post and I agree that this affiliate programme may need some explanation.

Paradise Casino is part of Sporting Bet and is one of their brands. We are currently in the process of a creative refresh to both reflect the products more effectively and to send traffic to specific parts of the site so as to offer affiliates the greatest chance of converting that traffic. Similarly the programme terms will be changed to mirror these changes. All landing pages have now been changed to Paradise Casino - Play Casino Games, Blackjack, Slots and Roulette Online - Sportingbet.com

Once this has been completed we will notify all affiliates and work with them to provide the best service possible to help push the programme. In the interim if there is anything we can do then please do let me know and we will be more than happy to action this.

We are always looking for new ways to work with our affiliates and such feedback is hugely welcome and hugely appreciated. It allows us to help optimise the overall programme and provide bespoke solutions to each of our affiliates.

Again if there is anything you might need please don't hesitate to contact me via sportingbet@lroom.net and as mentioned I will inform all affiliates the moment the creative and programme terms are refreshed.

Many Thanks
Sam

sportingbet@lroom.net