Thread: Loanspage.co.uk - Cash we paid to Affiliates, 07/03

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Folks - our report for July 2003 (difference from June in brackets). <span style="color:yellow;"><em>Congratulations to one affiliate in particular who came from very few leads some months ago to achieving our top <strong>Platinum</strong> level this month - earning the bonus £1,000.</em></span> Well done too to all earners this month.

<em>For more info about our affiliate program see</em> <a href="http://www.loanspage.co.uk/h/refer-a-friend.php" target="top"><span style="color:lime;"><em><strong><span style="text-decoration:underline">Loanspage.co.uk</span></strong></em></span></a>. <em>Cheers, Dean.</em>


<span style="color:yellow;"><strong>Payment Summary.</strong></span>
_ _ _ _ Total cash paid: <span style="colorrange;"><strong>£34,224</strong> ( up £6,040 )</span>
_ _ _ _ Total members: <span style="colorrange;"><strong>977</strong> ( up 106 )</span>
_ _ _ _ Total affiliates earning commission: <span style="colorrange;"><strong>67</strong> ( up 15 )</span>.
_ _ _ _ Percent of leads declined: <span style="colorrange;"><strong>15%</strong> ( N/A )</span>.


<span style="color:yellow;"><strong>Bonus Payments.</strong></span>
_ _ _ _ <span style="color:#33FFFF;"><strong>NINETEEN affiliates</strong></span> ( up 1 ) received a bonus up to <span style="color:yellow;"><strong>£1,000</strong></span> and a raise in commission up to <span style="color:yellow;"><strong>£30 per lead</strong></span>.

_ _ _ _ <strong>3</strong> x <span style="color:#EEEEEE;"><strong>Platinum</strong></span> bonus achievers ( no change )
_ _ _ _ - each receives a £1,000 bonus and a raise in commission to £30 per confirmed lead.

_ _ _ _ <strong>1</strong> x <span style="color:yellow;"><strong>Gold</strong></span> achievers ( up 1 )
_ _ _ _ - each receives a bonus of £500 each and a raise in commission to £25 per confirmed lead.

_ _ _ _ <strong>6</strong> x <span style="color:white;"><strong>Sapphire</strong></span> achievers ( up 2 )
_ _ _ _ - each receives a bonus of £250 each and a raise in commission to £20 per confirmed lead.

_ _ _ _ <strong>4</strong> x <span style="color:fuchsia;"><strong>Ruby</strong></span> achievers ( down 2 )
_ _ _ _ - each receives a bonus of £100 each and a raise in commission to £15 per confirmed lead.

_ _ _ _ <strong>5</strong> x <span style="color:#AAAAAA;"><strong>Silver</strong></span> achievers ( no change )
_ _ _ _ - each receives a bonus of £50 each and a raise in commission to £12 per confirmed lead.

_ _ _ _ <a href="http://www.loanspage.co.uk/Newsletters/affiliate/position.html#double" target="top"><span style="color:#33FFFF;"><span style="text-decoration:underline">Click here details of all bonus levels</span></span></a> .... and how we compare with other commission payment methods.


<span style="color:yellow;"><strong>Declined Leads.</strong></span>
This is the first month I've reported on leads that were declined. 15% of leads pended on the Affiliate Window system were declined. The major reasons for this were:-

_ _ _ _ o Lead was not genuine - eg false name, false contact details etc.

_ _ _ _ o Duplicate lead generated by the applicant reloading the confirmation page or using the browser's back/forward buttons to navigate back to the confirmation page.


<span style="color:yellow;"><strong>Summary</strong></span>
For three months in a row more affiliates have earned higher amounts of cash with <span style="color:lime;"><em><strong>Loanspage.co.uk</strong></em></span> by <strong>targetting their advertising</strong> & climbing our payment levels. The most successful affiliates <strong>targetted</strong> their advertising towards people who were seeking home-owner loans. This required fewer impressions to gain commission than some other affiliates who attempted 10s of thousands of impressions but who also did not target the advertising towards an interested audience <em>(think: Trying to sell BigMacs to Vegeratians)</em>

Remember - aim your advertising towards people who:-

_ _ _ _ o Own their own home.
_ _ _ _ o Want a personal unsecured or secured loan.

_ _ _ _ ... and also ( for exciting reasons that will be revealed in August ... )
_ _ _ _ o Folk with a poor credit, adverse credit or bad credit rating.
_ _ _ _ o Folk with debt problems.
_ _ _ _ o Folk seeking loans of £10,000 and above.


Good luck to everyone during August!