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The affiliates4u team
I am currently working on The Digital Cameras company campaign and I have had a word with our designer about banners for the Christmas period. He is working on some Flash banners which will load up quicker than normal ads and will look great.
I am trying to find out from you guys what you think of Flash banners and text links, would you use them or do you avoid them at all costs?
I would be very interested to know your thoughts
I never use banners, because I don't like them. (although I heard they're making a comeback)
So from my point of view, if you concentrate on the quality of data in your datafeed (keyword rich product descriptions, image locations which don't make customers browsers look like televisions, snappy titles, etc.) then I'll be a very happy chappy.
Yes We use Flash Banners a lot. They generate a lot more Click throughs simply because they are more attrractive. However, there are still a few people who don't see Flash banners because they cant be bothered to download the latest plug ins. However, if they are designed correct (and based on our perfomance) the extra click throughs make up for these. If anyone else is like our company, we mainly use Flash on our Homepage then more Html banners on further pages in.
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