Beauty Expert and Mankind

[Gavinio]

Good afternoon Affiliate-world, hope you're all having a good day and looking forward to the weekend!

A couple of exciting devolpments at Beauty Expert and Mankind have been taking place...

Firstly, those of you who read 'NMA' may have noticed that Beautyexpert.co.uk was featured on the back cover of last weeks' issue. (14/4/05).

We were delighted to see that the site was given a glowing report, scoring a rare 5 stars out of 5.

A very efficient service with an easy ordering process and prompt delivery. The added extras such as the advance service and product guarantee, emulate the level of service you'd expect to recieve from a luxury beauty brand in-store. Rating: ***** (5 out of 5)

Beauty Expert is the sister site to Mankind and is exclusive to Affiliate Window. Offering premium Beauty products for the discerning lady, the average order value is around £55, and paying 10% commission, is performing well for SEO, PPC and content based sites utilising the product feed.

Mankind.co.uk is currently undergoing a re-branding, and will soon be benifitting from an increased amount of on and offline promotion, in order to further strengthen Mankind's position in the marketplace as the number one male grooming site. (You may have seen the announcement in the 'Digital Bulletin' a couple of weeks back)

Again showing excellent statistics and high order values (our best affiliates have a 10% click to sale ratio), Mankind is a quality merchant with excellent profit margins. Again paying 10% commission, and a long cookie period to allow for repeat purchases.

If you would like any more information, please contact us at R.O.EYE on 0161 228 1228, email mankind@ro-eye.co.uk or PM via this forum!

[Gavinio]

The Mankind website has been rebranded just this week, and has a great new look, so there can't be a better time to start promoting!

If you want to promote the very best in health and beauty, why not sign up to Mankind's affiliate scheme on Affiliate Window? They pay 10%, with an average order value this month of £45, and average click to completed sale ratio of 5%! Mankind has some really good brands such as Anthony Logistics, Zirrh, Moulton and Brown, and Sharps which consumers love, and are only available in very select outlets in this country.

Also take a look at Beauty Expert, the sister site to Mankind, has an even higher order value, this month averaging £66, and specialises in the very best beauty products not available in high street shops.

Both of these brands have good customer awareness, and superlative levels of customer service, including individual grooming advice, and next day delivery.

Customer awareness is only likely to increase in the near future with an exciting new offline development to really raise Mankind's profile among their target audience... Watch this space!

[Gavinio]

Just to let you know, Beauty Expert now has a new product feed, with 220+ top-quality products on it.

[Gavinio]

Bit of a press release below!

Also to let you know that the product feeds for both Mankind and Beauty Expert will be updated today.

Basically Mankind opened up two offline stores for the first time, in Harvey Nichols in both Ireland and Manchester - I know a couple of you came down last week for a glass of champagne! This should have a good knock-on effect on the online sales. Let me know if you've got any thoughts...

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The Mankind programme has been performing really well over the summer and we expect this to increase in the run up to winter.

In some exciting news, Mankind is expanding its operation to include offline activity as well! This move will really help to build the Mankind brand image as the number one male grooming retailer in the UK and should have a really positive effect on affiliate sales due the increased brand awareness this will create.

On-line male grooming retailer www.Mankind.co.uk is making its first move to the high street, with two concessions designed by Michael Sheridan & Company opening next month. The concessions, which will initially be based in Harvey Nichols in Manchester and Dundrum, Ireland, are precursors to a wider roll out across sites at railway stations in the UK and additional concessions locations. Mankind director Paul Jameson says the company hopes to open “at least six new sites next year” with a further six planned for 2007. Railway station sites have been chosen due to their high proportion of male users – 70 per cent according to Jameson – and will feature an open plan, kiosk style store. “It’s about providing men with places where it’s convenient for them to shop,” adds Mankind director Hilary Andrews. The website falls neatly into this category, and complements the brand well.

With the male grooming market now worth £600m a year in the UK and the premium sector worth about £23m, Mankind plans to continue growing in this niche and possibly launch a range of its own. Mankind offers premium products, with a premium level of customer service – 98% of customers who order before 4pm will have their products the next day – and qualified beauty experts answer emails with advice, and can suggest the most suitable products for each customer. With the very best products at competitive prices, Mankind generates high basket values for affiliates and one of the best conversion rates in the sector.

Commissions are 10% and cookies are 90 days long to benefit from the high of number repeat purchases that Mankind generates.

If you haven’t made your links live, now is the time to do so. With this increased awareness from offline advertising, the media and the new stores, we fully expect volumes to increase rapidly from now until the hectic Christmas period!

R.O.EYE are managing this programme on behalf of Mankind. You can sign up at www.affiliatewindow.com . If you have any questions about this programme, or any of our others please get in touch via mankind@ro-eye.co.uk or 0161 228 1228.

Regards,
Gavin Hudson