Dear Valued Affiliate,
We would like to take this opportunity to announce some imminent changes to the B&Q website –
www.diy.com.
From 16th April B&Q will be featuring the full product range on the diy.com website. As well as maintaining the current transactional product set, nearly 7,000 skus, there will be an additional 30,000 products added for customers to research. These additional products will not be available for the customer to purchase at this stage but will allow them to build their full project wish list and check range in their local store.
The major categories, which drive over 80% of your current commission (Kitchens, Bathrooms, Appliances, Plumbing and Garden Buildings) are already part of the online transactional range and so will be relatively unaffected.
The B&Q team will be monitoring performance closely after the launch of the new site to ensure conversion rate is maintained. Commission changes will occur if required to ensure minimal impact on your EPC. Thus, we hope to maintain the same level of support for the B&Q affiliate program as we have now.
Just to remind you the current commission groups and incentives are:
Untitled DocumentCategory | 0 - 199 Sales | 200+ Sales |
Timber & Joinery | 3.00% | 5.00% |
Building | 3.50% | 5.00% |
Heating & Cooling | 4.00% | 5.00% |
Plumbing | 5.00% | 5.00% |
Garden Power Tools | 2.00% | 5.00% |
Landscaping | 3.50% | 5.00% |
Garden Buildings | 3.50% | 5.00% |
Leisure | 2.50% | 5.00% |
Xmas & Fun | 3.00% | 5.00% |
Window & Finishing Touches | 3.50% | 5.00% |
Kitchens | 5.00% | 7.00% |
Appliances | 3.50% | 5.00% |
Bathroom | 5.00% | 7.00% |
Bedroom | 4.00% | 5.00% |
Flooring | 2.00% | 5.00% |
Content Relevant URLs by
vBSEO 3.2.0 RC7
From the technical aspect, all catalogue URLs, e.g. product and category level, will be changing when the new site launches. The homepage URL -
www.diy.com - however will not be changing. To ensure you are ready for the transition, any links you have hard-coded into your site need to be re-directed to the Homepage from the 2nd April 2007
If you are using the XML feed to list products on your site – this will be updated on the launch of the new site. This date to be confirmed in a later communication.
If you are using the creative on your site – these links will automatically update so will require you to do no work.
We hope this advance warning will allow you to make the changes in good time and not impact on your workload.
If there are any questions on any information here please do not hesitate to contact the B&Q affiliate team
Nikki Smith
Nikki.smith@mayer-interactive.co.uk
01425 628 224
Anthony Clements
anthony.clements@affiliatewindow.com
020 8269 4846
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