Clothing at Tesco is back...

KevinEdwards · 19-07-07

Hi there,

I'm really pleased to announce the launch of Clothing at Tesco exclusively on Affiliate Window in conjunction with Equator.

Some of you may remember this programme from last year and how fantastically well it performed so it's great Tesco is looking to affiliates to continue to grow their database. We're paying for email sign-ups (valid email addresses) with the added hook that all subscribers receive £25 in Clothing at Tesco vouchers to spend in store.

Here's some more information:

Tesco Program Description
Clothing at Tesco is a hugely popular clothing business which is growing at a tremendous rate and is a key retailer in the recent growth of interest in latest fashions at affordable prices.

The non-transactional website was launched in 2005 to showcase the breadth of Tesco’s clothing offering. It enables customers to browse online before they buy in-store, with a sophisticated store finder to help people identify which stores stock which ranges.

The site also encourages customers to register. Members will enjoy fashion updates being delivered straight to their inbox as well as being amongst the first to find out about sales, competitions and other great offers for all the family – each customer that registers is sent over £25 worth of money-saving coupons to spend in store.

The site has been very popular with customers, and the sign-up rates on the site are going from strength to strength.

The objective of the affiliate program is to drive e-mail sign-ups of the site.

It is free to register and customers receive welcome coupons worth over £25, along with ongoing exclusive news and offers.

For each sign-up delivered, 42 Pence is paid to affiliates.

It is important to note that the program is capped – when the target number of sign ups has been hit we will stop the program.

We will of course endeavour to notify you in good time about delivery levels but this may be with little notice so please make sure to keep up to date with the programme as communications will be frequently issued. Any sign ups that come in after the programme has been paused will not be compensated for.

All in all this is a great programme that enjoys a phenomenally high conversion rate. The programme is on auto-approve so you can sign up and get promoting straight away.

If you have any questions don't hesitate to let me know OR drop Tara at Equator an email on tara@eqtr.com.

Thanks,

KevinEdwards · 24-07-07

Hi,

Just wanted to give everyone a quick heads up on the performance of this programme to date.

Backed by the compelling £25 worth of vouchers to spend in store for a simple email sign-up this programme demonstrates how an advertiser can build a substantial database to target if the offer is strong enough.

Click to conversion is almost exactly one in three clicks with 42p paid for every valid email address.

The programme is open and has already attracted huge interest so please apply today if you'd like to find out more.

Any questions drop me a line.

Cheers,

zaq · 23-09-07

Hi KevinEdwards,

Clothing at Tesco leads are pending for a long time in my account, when do pending leads become ok leads?

KevinEdwards · 23-09-07

Hi,

We should be processing some shortly. There's been a backlog due to a couple of reasons but deletion rates thus far have only been around 5% so no need to worry on that front.

The account is being handled by Equator in conjunction with Awin so hopefully that should give you added peace of mind.

Thanks,