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  #1 (permalink)  
Old 20-09-07
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  Thumbs down BEWARE: EmpireStores.co.uk APPALLING Conversion Rates

Just checked my stats.

Report from June 1st to Sep 20th

Approved 86
Pending 264
Declined 346

So what's going on. Most catalogues I promote get a 20% reversal rate.

I would appreciate an immediate reply as to why this is so high. Will be removed from my sites unless I get a satisfactory explanation.

Are any other affilites seeing an unusual rate of rejections

Mike
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Old 20-09-07
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  Re: BEWARE: EmpireStores.co.uk APPALLING Conversion Rates

Ouch! Haven't had them running long enough to have any useful stats but at those levels I'll be removing them again if my experience anywhere near your stats.
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Old 20-09-07
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  Angry Re: BEWARE: EmpireStores.co.uk APPALLING Conversion Rates

Quote:
Originally Posted by renegade View Post
Ouch!
Tell me about it! Over £4,500 in rejected commissions. I suspect something to do with failed credit checks in which case the reporting and positioning of code is wrong and needs addressing. Will keep you posted on outcome...

Cheers

Mike
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Old 20-09-07
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  Re: BEWARE: EmpireStores.co.uk APPALLING Conversion Rates

Hi,

I am the account manager for the Empire Stores programme. I apologise for not having replied earlier to this post. I am currently awaiting a confirmation from the merchant.

Please rest assured that I will get back to you regarding this before the end of the day.

Please feel free to contact me on any of my details below.

Kind regards,

Eva
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Old 20-09-07
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  Re: BEWARE: EmpireStores.co.uk APPALLING Conversion Rates

Dear Mike,

Thank you for passing this feedback on to me. Unfortunately the success rate of the Empire Stores’ credit applications has an effect on the approval rate of affiliate commissions on the programme. As a result, all failed applications are currently being declined.

Empire Stores have an initial credit limit of £350 (max) when shopping on site and therefore all sales from new customers with a higher value than this will be declined. Empire Stores apologise for any confusion and are currently looking to highlight this information on their website.

I am currently working closely with Empire Stores to develop a new structure that will better reward and incentivise affiliates.

If you require help in getting this message communicated to your customers eg) an affiliate landing page, please let me know.

Your feedback and comments are welcome.

Kind regards,

Eva
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Old 20-09-07
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  Thumbs down Re: BEWARE: EmpireStores.co.uk APPALLING Conversion Rates

Hi Eva,

Thanks for repsonding here.

I find this totally unacceptable. Out of the 346 orders declined approximately 10% of these are for sales of over £350. So what is their excuse now for rejecting the other 90% of these orders.

I will be removing them by the end of the week.

I will also be removing LaRedoute as they are the same company and I expect them to have the same pathetic program acceptance terms.

Why is the sale not triggered after the credit has been approved ?

Perhaps you may pass on my contact details to EmpireStores so I can have a word with them directly??? Save the merry-go-round.


Mike

Other affilaites you have been warned....
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Old 21-09-07
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  Re: BEWARE: EmpireStores.co.uk APPALLING Conversion Rates

Hi Mike

Excuse me jumping in on an Empire Stores forum post but I just wanted to clarify...

La Redoute and Empire Stores both belong to Redcats. However, as affiliate programmes they are run completely autonomously.

We deal directly with Empire Stores, whereas La Redoute is run through LBi. Their validation procedures are entirely separate.

If you have any questions please feel free to get in touch - julia.stent@affiliatewindow.com

Thanks

Julia
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Old 21-09-07
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  Re: BEWARE: EmpireStores.co.uk APPALLING Conversion Rates

Hi Mike,

I have passed your details to Empire Stores who will give you a call.

Kind regards,

Eva
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Old 21-09-07
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  Thumbs down Re: BEWARE: EmpireStores.co.uk APPALLING Conversion Rates

Hi Eva/Julia,

I will monitor LaRedoute closely as they are seperate then.

I just received a call from Dan at Empire. Thanks for passing on my number. From what he says the number of rejections are because there is no online credit checking and this takes place after the order has been placed and as the awin tracking appears on the order confirmation page a sale is logged only to be failed at a later date when the customer credit check fails.

My advice to all affiliates would be to not make any statement as to buy now pay later/interest free credit or opening any purchase on account as it is clear to me that the majority of these orders are failing credit checks....

As I've lost a few thousand on rejected commissions and ppc camaigns I have delisted them from my sites and await program imporvements. After all there's plenty of other good paying catalogue brands that seem to have got their house in order properly....

Mike
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Old 23-09-07
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  Re: BEWARE: EmpireStores.co.uk APPALLING Conversion Rates

Oh dear! just had a look at stats, 24 confirmed 36 Declined (ony 2 of these over £300) and 51 waiting to be declined (aka pending)
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Old 23-09-07
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  Re: BEWARE: EmpireStores.co.uk APPALLING Conversion Rates

Quote:
After all there's plenty of other good paying catalogue brands that seem to have got their house in order properly
mmm - I would check all catatalogue rejections rates before jumping in - especially if you're investing in PPC

see this thread :-
LX Direct - sudden massive hike in rejected sales - anyone else suffering?

and the Otto group - Freemans, Grattan, Look Again etc have at least a 10 day delay before reporting, although if I remember correctly, they don't have rejections, but I'd check on that first!
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