Last week Vodafone announced their new affiliate commercial structure (
see my post here).
I've been discussing it with a number of affiliates and I want to clarify how exactly this will operate.
A number of mobile programmes state that they reward affiliates on application and by this they mean the payment is made after the credit check and before customer returns.
The Vodafone programme now pays affiliate before credit check
To take an example:
- An affiliate drives 100 customers who apply to MobileProgramme
X
- 60% of these customers pass the credit check
- 5% of the remaining applicants cancel the sale
= MobileProgramme
X pays out on 60 applications (before returns)
- An affiliate drives 100 customers who apply to Vodafone
- 60% of these customers pass the credit check
- 5% of the remaining applicants cancel the sale
= Vodafone pays out on all 100 applications (before credit check)
The only applications that will not be validated are those that should be attributed to another sales partner, working on a last click basis. Vodafone are in the process of switching to a third party tracking solution for deduplication, as you'll have seen from my
post about link changes.
Conversion from application to contract will be monitored by affiliate to ensure the application payment model is used to the benefit of both Vodafone and their affiliates.
As far as I
am aware, this is a first in the affiliate marketplace and presents a fantastic opportunity for everyone involved.
Please feel free to give me a call if you'd like to talk this through
Thanks
Julia
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