Just a sample news letter of what we send out to affiliates, maybe of interest?
Affiliate News Letter 2
Great to see so many of you starting to implement our tips and advice, one affiliate just by changing some of his descriptive words is now generating sales. So please read the last news letter which can be located in your affiliate log in area in affiliatewindow.com
Christmas is coming and we have uploaded even more beautiful images for you. I love the snowy ones. You know strong product images without prices can convert more then displaying prices. Remember, our shoppers are not to obsessed with how much the product costs, they are buying the product because its beautiful. Our customer is not a bargain shopper. They are class conscious and surround themselves with the luxuries in life, money is not a barrier. Take a look at this life style image above, what descriptive words would you use. For me, conjures up, stylish, elegant, sophisticated, refined, chic, classy, provoking, regal, noble, exquisite, exclusive, alluring, stately, at the races, desirable. You need to hit the right buttons with your own visitors. Our customers, are not bargain hunters at all, in fact they more they spend, the more they can boast at their next dinner party "I love those earrings, where did you get them?" "AstleyClarke.com, I simply had to have them". Stop trying to sell the product, sell the aspiration, the message should be, you can have these, you can afford them, you deserve these, you need to treat yourself, she would adore these, these would look good at the next board meeting he has to attend. You are almost selling a lifestyle and the product simply compliments and enhances it. It is very much to do with class.
We have noticed a correlation between what goes out in our off line
PR and when those readers come on line and search for what they have read about. Below is the
PR that is going out in Dec, you should try to link it in to any copy on your website.
Chart below, where it says 0, this means that a date is unconfirmed, it could be any time. End column is the product being featured.
December 0
Company Marquise amethyst ring in gold vermeil P10427
December 5
Country House Huson Pendants
December 0
Dial Magazine Cultured freshwater coin pearl earrings D20368
December 0
Easy Living Nava Zahavi: Two strand graphite neck;llace wrapped in gold. Missoma gold sunray earrings. D20664 P10565
December 7
FT: How to spend it Bonus Page Yellow gold Sun Pendant P10228
December 0
Handbag Como Blonde Azurite nugget necklace D20525
December 0
London Magazine 22k gold multistone necklace in warm tones and Iolite necklace with lemon quartz in 24K gold D20661 and P10507
December 0
Marie Claire Carnelian ring in sterling silver with 24K gold wrap, ruby eing in gold vermeil D2383 P10424
December 7
Precision Marketing Story on Showroom
December 0
Redwood Group Carolina Bucci 18K gold and pink silk wrap bracelet with girl charm, 18K gold and turquoise silk wrap bracelet with boy charm, 18K gold necklace with hand enamelled charms P00026, P00027, P10544
December 15
The Telegraph Magazine Gold vermeil double star charm necklace P10590
December 0
The Times Magazine AC in Cool Hunter
Regular spots in
Vogue, Esquire, Elle
Keeping in with the theme of Christmas, AstleClarke.com have created a category called
Designer Jewellery from Astley Clarke Party Jewels, many people will already know which parties they will be going to, dresses and suites will be being thought about now, but... accessories, now speaking as a girl, the dress is not the hard part, its what jewellery I should be wearing with that special dress. Help us to decide. Example a little black dress, every thing goes with that. What about a red dress? Got to be silver, gold or rubies. How about for guys in a tux, got to be this
Designer Cufflinks, Sterling silver Mother of pearl cufflinks in grey and black by Roshini
Weddings, I know of four happening in December, so don't leave them out. I know you probably dont have the time to read the glossy's, but I can tell you, its worth buying one glossy just to look at the images, the terminology they use. Your words on your site will make the difference between what converts and what does not. Once you get the wording right, the click through should be higher.
Have a good week.
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