Lend your website a professional look – here are the tips

[churchdigitalagency]

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The purpose of the website needs to reflected from its look. Irrespective of the nature of business, every website, be it ecommerce application-enabled or just general, needs visitors. And the design of your website is very crucial in drawing the visitor and enticing them to stay. The website needs to be professional and user-friendly. To offer your website a professional look, some of the steps followed by an experienced web design agency(www.churchdigitalagency.com) are.

- Designing the website in black background with text in light, white, or pale color.
- Avoiding the everything centered pattern to avoid avoid the monotonous look
- Emphasizing and making the information bold when required only
- Avoiding using blinking text, text on not-easily-available font, small font
- Developing easy-to-understand informative content and adding images keeping the psychology of the target audience in mind
- Using Flash judiciously
- Applying audio clips according to necessity

[smithcn]

I also find that proof-reading copy helps to present a professional look.

The purpose of the website needs to reflected from its look.

- Avoiding the everything centered pattern to avoid avoid the monotonous look

[cherie27]

Get others to review on your website, so you can make improvement on it.

[tan111]

As I understand you are working in webdesign agency and How many years of experience do you have?

[LogicalReviews]

I agree on some things here but not everything. For example, use a black background?!

That is not that important, in fact many visitors are used to white backgrounds, especially on ecommerce sites.

I actually have a dark grey background which is almost black so you may think im contradicting what im saying, but for web design sites or similar sites that approach webmasters a black background with light text looks nice and professional.

However....... for ecommerce its a different ball game, the general internet user is not that bothered about what colour the background is, they want a professional look but they mainly want to be able to find what they are looking for.

There is not much point making an ecommerce site pretty with large gifs or flash because you want it to be able to load fast, give the user easy navigation and an easy checkout.

So for affiliate based sites where we focus on sales, its good to have a clean, fresh design and easy to navigate and purchase.

I do agree on some of the other pointers here though which are good tips!

[tan111]

Agree with you, when I read this article the first time I didn't notice it. I usually use wgyte background for my websites I think black doesn't look like so business

[HotRobot]

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[findlite]

Erm im w3c compliant so thats okay then

[roshaoar]

To offer your website a professional look, some of the steps followed by an experienced web design agency(Digital Agency Bedford, Digital Partner, Web Design and Development - Church Digital) are.

- Designing the website in black background with text in light, white, or pale color.

This has got to be one of the worst pieces of advice I've seen in 15 years of web development.

Black works great for gaming, porn sites and funeral parlours. For the rest it's a nono.

It also doesn't convert as well as regular black text on white.

I would suggest reading Ogilvy's seminal book on advertising.

Sigh, why don't more so called 'web designers' study the basics of advertising :scared