Press Release Ideas

[Qui Gon Jinn]

If you were sending a press release to most magazine & newspaper reporters, journalists, editors etc... who didn't grasp or understand how prevalent spyware was on consumer pc's & how a number of retailers both high street & online work in liason with them.

What would your copy say?


What would be an eye catching thread title?

i.e. "High Street Retailers in Liason with Spyware Companies Which has Infected a % of home consumers PC's"

What would an eye catching angle be?

i.e. focusing on the consumer and how they infer spyware & brand association.

More importantly which 10 websites would you direct them to explain it in laymans terms & educate?

i.e.

http://www.bbc.co.uk/webwise/askbruc...pyware_1.shtml

http://www.benedelman.org/spyware/

http://www.e-consultancy.com/search....ywords=spyware

http://www.spywareguide.com


What articles would you direct them too ?

i.e.

http://news.bbc.co.uk/1/hi/technology/3669213.stm

http://news.bbc.co.uk/1/hi/technology/3633167.stm

http://news.bbc.co.uk/1/hi/technology/3818057.stm

http://news.bbc.co.uk/1/hi/technology/3845835.stm

http://newssearch.bbc.co.uk/cgi-bin/...results.pl?sco

pe=newsukfs&tab=news&q=spyware&go.x=46&go.y=9


What are the best two products for detecting Spyware?

i.e.

http://www.lavasoftusa.com/software/adaware/

http://www.safer-networking.org/en/index.html

[Keith]

www.spywareinfo.com is one site to send them to

[Qui Gon Jinn]

If you were sending a press release to most magazine & newspaper reporters, journalists, editors etc... who didn't grasp or understand how prevalent spyware was on consumer pc's & how a number of retailers both high street & online work in liason with them.

What would your copy say?

What would be an eye catching thread title? i.e. "High Street Retailers in Liason with Spyware Companies Which has Infected a % of home consumers PC's"

What would an eye catching angle be?

i.e. focusing on the consumer and how there infer spyware & brand associatio.

More importantly which 10 websites would you direct them to explain it in laymans terms & educate?

i.e.

http://www.bbc.co.uk/webwise/askbruc...pyware_1.shtml

http://www.benedelman.org/spyware/

http://www.e-consultancy.com/search....ywords=spyware

http://www.spywareguide.com

http://www.fortune.com/fortune/small...614390,00.html

http://www.fortune.com/fortune/small...614394,00.html


What articles would you direct them too ?

i.e.

http://news.bbc.co.uk/1/hi/technology/3669213.stm

http://news.bbc.co.uk/1/hi/technology/3633167.stm

http://news.bbc.co.uk/1/hi/technology/3818057.stm

http://news.bbc.co.uk/1/hi/technology/3845835.stm

http://newssearch.bbc.co.uk/cgi-bin/...go.x=46&go.y=9

http://newssearch.bbc.co.uk/cgi-bin/...go.x=46&go.y=9

http://66.218.71.225/search/cache?%2...ying+you+need+<br%20/>to+download+ActiveX%22&ei=UTF-8&cop=mss&u=biz.yahoo.com/ibd/040721/tech01_1.html&%20w=%22a+common+method+is+a+message +saying+you+need+<br%20/>to+download+activex%22&d=836AE2E43F&icp=1&.intl=u s

http://www.pcpitstop.com/gator/Survey.asphttp://www.economist.com/business/di...ory_id=2737004

http://www.theregister.co.uk/2004/07...k_controversy/

http://www.benedelman.org/spyware/180-affiliates/

http://www.internetretailer.com/article.asp?id=12513

http://www.benedelman.org/spyware/ftc-031904.pdf

http://www.a4uforum.co.uk/forumdispl...?s=&forumid=53

http://www.benedelman.org/spyware/18...es/#discussion

http://www.businessweek.com/magazine...9095_mz063.htm

See this list of companies

http://www.adshape.co.uk/clients.htm

http://www.adshape.co.uk/products.htm

Walla Wallops Me

http://www.globes.co.il/serveen/glob...812627&fid=942

http://news.zdnet.com/2100-3513_22-5253029.html

http://www.cfo.com/article.cfm/3014307

http://www.doxdesk.com/parasite/

http://www.g4techtv.com/screensavers...ious_Code.html

http://www.spywareguide.com/articles...le_in__33.html

http://www.democratandchronicle.com/...business.shtml

http://news.com.com/2010-1032-5307831.html

http://isc.sans.org/diary.php?date=2004-07-23

http://www.a4uforum.co.uk/showthread...threadid=23118

http://news.zdnet.com/2100-3513_22-5201819.html

http://news.zdnet.com/2100-3513_22-5250383.html

http://www.seroundtable.com/archives/000556.html

http://www.webpronews.com/insiderrep...leResults.html

http://www.a4uforum.co.uk/showthread...threadid=21454

http://www.emarketer.com/Article.aspx?1002929

http://www.mediapost.com/dtls_dsp_ne...?newsID=259401

http://asp-cyber.law.harvard.edu/gat...=workthing.com

http://asp-cyber.law.harvard.edu/gat...=totaljobs.com

http://www.pcmag.com/article2/0,1759,1602208,00.asp

http://www.spywareguide.com/articles...le_in__33.html

GAIN - Claria - Gator
Brilliant Digital
Cydoor
Hotbar
avek
Nework Essentials
Exula
CommonName
180 Solutions - n-Case - Zango - Metrics Direct
WhenU
Comet Cursor
WebHancer


What are the best two products for detecting Spyware?

i.e.

http://www.lavasoftusa.com/software/adaware/

http://www.safer-networking.org/en/index.html