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Thread: IAB Affiliate Council revised Voucher Code Guidelines

  1. #46
    Leeky's Avatar
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    On a voucher code site, if it simply shows the site is full of expired codes, it would look much better to the visitor for the expired codes to be removed and replaced with offers or top selling products.

    Who wants to use a site which is full of expired codes?, it makes it much harder to find valid codes / offers, if the visitor goes to a couple of merchant pages and all they see is expired codes then they will assume the rest of the site is also out of date.

    It wouldn't be too bad if expired codes where only listed on merchant pages which also contained valid codes above them, but to keep a merchant page alive with nothing but expired codes displayed is nothing but cookie stuffing.

    Lee
    iCodes - Free Voucher and Offer API Available.

  2. #47
    Typing with both fingers.

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    De listing (both from google and your own site) a page because its has no current vouchers would be suicide.

    Ta

    Baz

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  4. #48
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    Quote Originally Posted by 3wdl View Post

    The argument about cookie stuffing is, in my mind, not an issue if the codes are clearly showing as expired.

    J
    Yes.. IF and CLEARLY, but like I said above this opens it up to bending the rules and you know for a fact that clearly to you may not be clearly to anyone else.. its easy to hide a clear message on a cluttered site.

    Content keeps a page live, it doesn't require out of date codes to keep a page live.

    Lee
    iCodes - Free Voucher and Offer API Available.

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    Quote Originally Posted by Leeky View Post
    but to keep a merchant page alive with nothing but expired codes displayed is nothing but cookie stuffing
    No, it's not. If I have a merchant page that says 'Code expires 28th February 2009' I don't get the cookie for someone just reading the content of that page, whether the content is relevant to today or not.

    Just as in the same way I don't get the cookie if the page says 'Code expires 31st December 2010'.

    Visitors still have to interact with the page and click through to the merchant's site of their own accord.

  6. #50
    Leeky's Avatar
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    The lot of you are rule bending cookie stuffers who pretend they want to do things right... fact :td

    Lee
    iCodes - Free Voucher and Offer API Available.

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    Quote Originally Posted by mattb811 View Post
    I do not want us to have to get too prescriptive in terms of what is and isn't specifically allowed, as this will evolve constantly.
    Totally agree with this approach Matt. Being more prescriptive would be counter-productive, time consuming and stifle creativity.

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  9. #52
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    Quote Originally Posted by Leeky View Post
    The lot of you are rule bending cookie stuffers who pretend they want to do things right... fact :td

    Lee
    Not sure how tongue in cheek that was Lee
    Good luck with the responses!
    TotalSearchSolutions now providing Affiliate Management services as well as Paid Search
    www.totalsearchsolutions.co.uk

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    Quote Originally Posted by Leeky View Post
    The lot of you are rule bending cookie stuffers who pretend they want to do things right... fact
    That's uncalled for!
    I'm not pretending to comply with IAB guidelines. I have actively engaged with several IAB members to help explain why our site does things the way we do. Please don't resort to snide remarks just because someone doesn't agree with you.

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    Lee

    You can't go throwing abuse at everyone and how and industry is evolving when you refuse to come to the IAB meetings that is directing the evolution.

    Doug

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  14. #55
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    Quote Originally Posted by hpops View Post
    Not sure how tongue in cheek that was Lee
    Good luck with the responses!
    Well, although there is some truth in the statement, I think the only people who it will upset... or jump on me for it, are those who are most likely guilty of it... obviously not you then hpops ... I didn't expect my "thanks" rating to increase with it :tup

    The "stifle creativity" comment above made me smile.... yeah, if we are still allowed to display expired codes then we can be creative on how to hide tthe fact that they are expired

    Lee
    iCodes - Free Voucher and Offer API Available.

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    Hi,

    Totally agree with Matt here - anything too prescriptive would be seen as 'strong arming' affiliates and stifling creativity - a case of damned if you do and damned if you don't.

    This is an entrepreneurial industry that thousands of people participate in, many in very different ways, we walk a fine line in the messages or guidance we send out.

    Attached to the code of conduct is an implied acceptance that, as Matt says, there's a spirit to be entered into; ask yourself simple questions about usability and misleading content if you want a general rule of thumb. Ultimately speak to your network of choice. If you're unsure from talking to them, talk to another and then another. You'll find a consensus.

    If you're serious about building a serious, revenue generating site you'll surely do some due diligence and speak to as many relevant networks anyway. The onus is on you not the network, but the network should be on hand to help you build your business if they want to share in your success.

    There are checks and balances deliberately built into the code of conduct, just as there's an appeals process. Those looking to build ethical and trusted businesses have nothing to fear.
    Kevin Edwards, Strategy Director
    Tel: +44 (20) 7553 0354
    kevin.edwards@affiliatewindow.com
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    Quote Originally Posted by Leeky View Post
    The "stifle creativity" comment above made me smile.... yeah, if we are still allowed to display expired codes then we can be creative on how to hide tthe fact that they are expired
    Reality check:
    Sites are allowed to show expired codes within the IAB guidelines. Some merchant T&Cs forbid this, we abide by both in the spirit the rules were created for. There are valid reasons our site shows some expired codes, get over it.

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    Quote Originally Posted by renegade View Post
    Reality check:
    Sites are allowed to show expired codes within the IAB guidelines. Some merchant T&Cs forbid this, we abide by both in the spirit the rules were created for. There are valid reasons our site shows some expired codes, get over it.
    If you think I didn't already know that then im speechless

    The guilty always have 'valid reasons'....

    Lee
    Last edited by Leeky; 03-03-09 at 04:53 PM. Reason: Removed the sarcasm as it detracted from my valid points.
    iCodes - Free Voucher and Offer API Available.

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    Quote Originally Posted by Leeky View Post
    im speechless
    About time too

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    Sites are allowed to show expired codes within the IAB guidelines.
    Why should they be?

    And if they are allowed, why are sites allowed to encase them in lots of cookie setting, mainly graphical based, links?

    No other reason than click baiting, IMO. Where does this form of bait advertising sit with last year's rogue trader regulations?

    Advertising something that is no longer available makes no sense to any logically minded individual and the justifications proferred are laughable.

    Time to retire to a safe distance.

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