new IAB ethical merchant charter

[Top banana]

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Hi,

Can any provide a link to the new IAB ethical merchant charter? I have read the news story here: IABUK : IAB releases ethical merchant charter

It states that there are guidelines for:

• Greater transparency on why sales get deleted
• Deduplication
• Guidance on what type of affiliates to work with
• What merchants should pay for
• Recommended notice periods

But no details.

[bapages]

Is a network charter available too?

[Top banana]

Anyone for the IAB out there?

[mattb811]

Good morning all,

We have indeed launched the Ethical Merchant Charter, which will be covered in this week's New Media Age magazine. Once this official launch has taken place it will be published on the IABs site.

I will post it in full on the forum shortly also.

Matt

[Top banana]

Hi Matt,

What happened to the "Recommended notice periods"?