Splitting programs and commission

[Mogga]

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Grocery Sales from Asda on Buy.at?

Plus another recent thread brings up the topic of affiliates missing out on comission due to non-cross tracking of programs.

Has the IAB already discussed this at it's meetings?

[nim-b]

This has been discussed as part of the Best Practice guidelines for merchants that were written.

Cross-tracking is looked at in the Commission Leakage Best Practice document, which can be found here.

Here's the paragraph:

2. If a merchant refers customers to another website owned by themselves through which a purchase can be made, these sales should be tracked and commission awarded. A good method of doing this is to setup an affiliate programme for the linked website, and allowing cross-tracking of sales.

Obviously best practice only works if its pushed by everyone. So, wherever possible it would be great if affiliates could bring these guidelines to the attention of merchants who go against them.

BTW- I wrote the Leakage section. I firmly believe that if two sites are linked they need to both pay commission. The only solution otherwise would be to unlink them for affiliate traffic, and even that isn't ideal.