Hi there,

I'm really pleased to announce the launch of the Affiliate Council's first product feed guides courtesy of the guys at FusePump and Found.

The guides are a response to ongoing concerns about the inconsistent quality of data being provided by advertisers and come in two parts. The first outlines why a product feed is important and the second looks at the more technical angles of a good feed.

To complement both there is also a case study from Argos.

The first guides deal with retail but we're hoping to launch additional sector guides in due course.

Let me know what you think: The Product Feed Puzzle Solved | IAB AMC