Dodgy Merchant behavour

[Mogga]

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SAMSUNG PS50C680 Plasma TV | Laskys.com

Can the IAB tackle this issue?

The price comparion on affiliate landing pages isn't on.

[Ben C]

Hi Mogga,

I don't know of the commercial terms to the affiliate campaign so I can't say whether this is good or bad. It's something that the affiliate managers at the client and/or network need to be aware of and ensure the campaign complies with the Ethical Marketing Charter.

IABUK : Ethical marketing charter

Reading through the Charter, as long as the campaign is transparent about what is monetised, then they are being compliant with it. So if you're pre-warned that the campaign does not include commission for off-site referred sales then they technically tick all the boxes required to be an ethical merchant. In which case the affiliates' options are to kick up a fuss and get it changed or to vote with your affiliate links.

There are other solutions of course; for example, dgm used to have MobileShop.com, who used to act as an affiliate to other merchants online but ran their affiliate campaign - any affiliate traffic that they referred on to their clients and which generated commission would be passed back in the same way that a cashback site gives money to their members.

Slightly less satisfactory is that the client could also price in the extra conversions they receive to their commissions on the affiliate campaign - i.e. 15% of revenue is generated off-site so give a 15% increase in commission. Sky is one campaign which used to do this because of their leakage from online to phone sales.

Certainly worth discussing at the next IAB meeting; does the client outline in their Ts&Cs their policy on off-site referrals?

Cheers

Ben

[Mogga]

Not that I can see.

Laskys offers premium branded electrical products at low prices, through an extremely inviting and user friendly site. Commission starts at 3%, and increases in stages to 3.5%. There are also a range of Killer products, which are regularly updated within the killer products feed enabling you affiliates to earn 4.5% commission.

Laskys is part of one of Europe’s largest electrical retail groups Kesa Electricals. Our huge buying power allows us to offer our customers the strongest deals in the market. Furthermore we take great pride in our unparalleled levels of customer service – just check out our Pricerunner and Kelkoo reviews.

We offer thousands of high quality products from all the major premium brand manufacturers such as Sony, Toshiba, Sharp, Philips, Samsung, Panasonic and Pioneer and many more, ensuring our range of audio visual products is second to none.

Affiliates benefit from both a high onsite Average Transactional Value plus extremely competitive commission rates.

We will provide you with regularly updated offers – ensuring you have the tools to offer the best deals in the marketplace. This includes a comprehensive and regularly updated product feed and creative bank.

Laskys is a fast growing UK online electrical retailing website – this is a fantastic opportunity to become part of our success story.

• 3% - 25 to 49 sales

• 3.5% - 50 + sales

Commission rate is paid for all sales made in a calendar month. All commissions are subject to a 7-day validation period.

Cookie period is 30-day recurring.

Terms and Conditions

PPC

No use of the Laskys domain name in display URL's
No direct linking to site
No automatic re-directs to the Laskys site
No bidding on the Laskys name, terms, variations or misspelling thereof (brand bidding)
The Laskys name to be included as a negative keyword.

Display

All information pertaining to Laskys must be accurate
Affiliates are not permitted to use the term deals or offers in conjunction with the Laskys name unless in reference to current and valid offers or substantiated deals and must link directly to these offers or deals where appropriate not to the Laskys home page
Affiliates are not permitted to use the term cheaper in reference to Laskys without citing the source and date of comparison prices

Affiliates must not display information out of date by 5 days or more, including, but not limited to deals, offers and expired voucher codes
Deals, offers and voucher codes must be clearly separated

Free delivery is not be listed as a voucher code, offer or deal, although it can be referred to in the Merchant and product descriptions, extras and other appropriate sections
Images and creative must be up to date

Domains

No domains containing the Laskys name in the URL or variations thereof (URL squatting)
Display URLs.

You cannot operate domains which contain trademarks for the sole purpose of driving traffic from Search Engines.

It is important to note that affiliates must not use the display URL of (LCD TV | LED TV | Laptops | Cameras | Consumer Electronics at Laskys.com) or any variation of this. Any affiliate using this display URL may be removed from the programme.

Affiliates may not use trademark terms such as a subdomain in their URL e.g.LCD TV | LED TV | Laptops | Cameras | Consumer Electronics at Laskys.com

Affiliates must use their own website which can include trademarks in the sub folders of the display URL e.g.www.affiliatesite.com/laskys.com

Breach of T&Cs

A breach of any T&Cs will result in immediate suspension from the programme.

Signing up to the Laskys Programme

To ensure that your sales track for Music & Movies you must also be approved onto the Laskys Entertainment programme.