Hi All,

Quick update for you on the work of the Best Practice Committee.

They have released the first two pieces of work for consultation. Massive thanks to Hero Grigoraki for her comprehensive guide to Behavioural Advertising and Owen Hewitson for his insights into Affiliate Auditing.

We’re now looking for feedback. Ideally we’re looking for the AMC community to offer thoughts on the following:

  • Is anything unclear?
  • Are the guides comprehensive enough?
  • Is there anything in either document that we shouldn’t be communicating or is missing?
  • General thoughts and comments


The feedback needs to be sent to me (kevin.edwards@affiliatewindow.com) and I will collate your comments and discuss with the Best Practice Committee. This needs to be received by Friday 1st July. You can find both documents in Draft .pdf format here:

Auditing and Retargeting | IAB AMC

Other blog updates include Helen Southgate's thoughts on the e-Privacy Directive and mobile marketing in the performance channel:

That e-Privacy Directive explained | IAB AMC
The Year of Mobile Finally Arrives | IAB AMC

I’m also really pleased to say AMC Facebook and LinkedIn pages have been set up:

IAB Affiliate Marketing Council - Non-profit organisation - London, United Kingdom | Facebook
IAB Affiliate Marketing Council UK | LinkedIn


The next meeting is on July 28th and they'll be an evening of informal networking in central London to follow. Registration will open soon; it will be the same format as last Summer's event which saw around 350 people attend so a great opportunity to network all round.