ASA Remit- The results since March - updates

**KimCullum** · 13-10-11

To anyone interested in finding out what's happened since the ASA / CAP updates and online extension took place in March this year, they have just published some findings on the activities thus far...

Their summary shows:

Between 1 March and 23 September 2011, the ASA received:

5,531 complaints about 5,165 ads/campaigns (cases) under the new remit, out of a total of 18,369 complaints about 14,205 cases
30% of complaints and 36% of cases in the period fell under the new remit, putting the ASA on course for record complaints and cases figures in 2011
86% of the cases under the new remit related to misleading advertising claims (compared to 65% for all cases in 2010).

They also did an audit on 120 sites and found 6 examples of misleading claims. They have also launched a website to effectively name / shame those who fail to comply when asked.

You can find full, (yet short) article by CAP here