Google feels spyware strains

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http://zdnet.com.com/2100-1104_2-5250383.html

Think this one shows the problems for MERCHANTS are worse than we thought.

Can I make this clear:

Adware not only increases your AFFILIATE COSTS but also reduces the return on your SEO work as rankings can be converted into affiliate links for the spywre companies.

And its not a small problem:

The problem shows no signs of abating. A recent survey reported that nearly one out of every three computers scanned for Trojan horse programs or monitoring software like spyware was infected, according to security software maker Webroot Software.

And this thing about people willfully installing adware is complete rollocks:

Researchers for Lavasoft, which sells the popular spyware detection software Ad-aware, have identified one application that targets Google by altering the display of search results. The spyware, known as "Gloggle.Shing," carries a high threat level, according to Lavasoft, because the software installs itself in stealth mode when people visit certain Web sites, which the company did not name.

[Qui Gon Jinn]

Its a message we have been trying to get across to merchants.

1) Increased CPA
2) Decreased ROI
3) Brand Dilution