To all those who said ad/spyware was only a minor problem:

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comScore Announces June Web Rankings

My ar$e its a small problem!! Certain networks have tried to down play the impact that adware has (I seem to recall we were told it was only 1%). Well I'm affraid we've now got evidence!

During June in the US, comScore did an empirical analysis of the reach that a range of advertisers had.

This is the shocking thing:

CLARIA's REACH WAS 20% !!!!

Can TD or CJ tell me why they feel the impact here would be a 20th of that of the states - what reasoning would there be - other trying to pull the wool over our eyes and try to decieve us!

This means that potentially Claria could be "stealing" 20% of your commissions?

So take your monthly affiliate income and devide it by five (depending on the nature of your income) and you should have a round-about figure for the amount being taken out of your pocket!

Even worse you've got thier other incarnation just below with 18%! So now do these networks feel we've got a right to criticise you?

Ad Focus Ranking
Unique Visitors (000)
Total U.S. - Home, Work and University Locations
June 2004
Source: comScore Media Metrix

Rank Property Unique Visitors Reach %
(000)
Total Internet Users 156,436 100%

1 Advertising.com** 118,621 76%
2 Yahoo! 113,477 73%
3 MSN 101,510 65%
4 AOL 83,769 54%
5 YAHOO.COM Home Page 76,058 49%
6 GOOGLE.COM 62,046 40%
7 Yahoo! Search 60,072 38%
8 Yahoo! Mail 59,409 38%
9 Yahoo! Web Search 58,818 38%
10 Google Web Search 58,150 37%
11 MSN.COM Home Page 55,573 36%
12 MaxOnline** 52,578 34%
13 Tribal Fusion** 51,235 33%
14 AOL Email 48,420 31%
15 MSN Search 48,311 31%
16 MSN Hotmail 48,127 31%
17 AOL (APP) 47,560 30%
18 MaxOnline Network** 45,800 29%
19 24/7 Real Media** 43,253 28%
20 AOL Prop Email 42,895 27%
21 Ask Jeeves 39,275 25%
22 AOL Search 37,460 24%
23 BURST! Media** 37,090 24%
24 AOL Prop Search 35,371 23%
25 MAPQUEST.COM 35,233 23%
26 Lycos 34,938 22%
27 AIM.COM/AIM App 31,784 20%
28 EBAY.COM Home Page 31,221 20%
29 Claria 31,217 20%
30 AOL Entertainment 29,517 19%
31 My Yahoo! 28,661 18%
32 GATOR (App) 28,623 18%
33 Monster Worldwide 27,803 18%
34 AOL Screenname 27,483 18%
35 AIMTODAY.COM 27,076 17%
36 Yahoo! Geocities 27,075 17%
37 WindowsMedia 26,085 17%
38 AOL Instant Message 25,389 16%
39 AOL News 24,506 16%
40 Yahoo! Messenger 24,356 16%
41 MSN Messenger Service 24,277 16%
42 WINDOWSMEDIA.COM 24,247 16%
43 Real.com Media Sites 23,516 15%
44 AOL Instant Messenger (App) 23,438 15%
45 Yahoo! News 23,172 15%
46 WEATHER.COM 22,285 14%
47 WeatherBug 22,251 14%
48 GATOR.COM 21,862 14%
49 Gator Sites 21,862 14%
50 WEATHERBUG.COM 21,554 14%