Affiliate Marketing Council - Minutes 24.01.08

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Hi all

as promised here are the minutes from last week's AMC

Thanks to all those who attended last Thursday’s meeting.

Congratulations to Ben Wood who won the vote for the hotly contested affiliate marketing council chair. Heartfelt thanks go to Mark and James for their time and effort, and for making the choice of chair a tough one.
Minutes below:

Attendees


IAB
Dan Redfearn
Jack Wallington

Advertising.com
Kiran Mann

Affilinet
Peter Rowe

Altogether Digital
James Little

Buy.At
Steve Brown

CJ
Matt Ware

DGM
Matt Bailey

Digital Window
David Hall
Julia Stent

Equi=Media
Emma Pearson

Existem Affiliate Management
Bruce Clayton

Find Me The Best Price
Keith Budden

ipoints
Robert Barker

R.O.EYE
Mark Kuhillow
Chris Le Quesne

ShopperUK
Julie Hegarty

Steak Media
Peter Banham

Total Search Solutions
Duncan Popham

Tradedoubler
Jennifer Cheung
Lee Griffin
Ben Manning
Mike Clegg

TUI UK
Peter Norwood


Points Raised
Why isn’t affiliate spend properly represented in IAB ad spend study – DR to feed back on this next meeting

Encourage merchant (and affiliate) attendance at council – Networks to invite relevant contacts to meeting

Affiliate marketing resource on IAB website to be improved – JW to feed back on this next meeting

Code of conduct no more. Best Practice is the way forward - council members to feedback on thoughts for next meeting. E.g. by sector (affiliate/merchant/network)

Affiliate Handbook – it’s your resource, please use it. I'll attempt to upload the PDF to the forum, but if no joy if you email me (dan@iabuk.net) I'll send over a copy.

As always any questions or comments please contact me.

The next meeting is on Thursday 28th February 1500 – 1630. Hope to see you all there.

Dan

[iaber]

As i thought the handbook is too big to go up here on the forum (3mb) but if you would like a copy please email and I'll send one over.
cheers
Dan