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Dear affiliates,

Campaign overview

Thanks to all affiliates who have shown their support over the last 7 months. The affiliate campaign continues to go from strength to strength with new and exciting releases from National Express and hard working affiliates coming up with innovative and effective ways to promote!

Affiliates are a really important sales channel for National Express and as such you will (hopefully!) have noticed the recent change in commission structure to better reflect this. Affiliates can now earn the following commissions:

3% - up to 100 bookings
4% - over 101 bookings
5% - over 200 bookings

This was just to whet your appetite because National Express have been busy during the winter months and as we spring into April we bring with us new tools, fresh ideas and open minds. It’s going to be a busy month and we want to ensure that you feel armed and ready!

April activities:

Key April messages

‘£1 fares available on 180 routes’
Routes available on this promotion are listed here
Code:
http://www.nationalexpress.com/why_choose/Routelist.cfm
‘Here to there for less’

‘Making Travel Simpler’ (see National Press coverage below for further detail on this campaign)

10% of all National Express Coach journeys booked between April-June can be purchased for £1
(excludes Airport routes)

No Booking fees
This has been removed from all journey fares so there is no code required for this offer

Easter and bank holiday messaging to follow


Affiliate information and tools

Banners & flash creative
Creative will be regularly updated in the account so please ensure you use creative hosted by Affiliate Window. This will automatically update with the launch of new key messages

Email creative
Emails creative supporting key messages is available on request. If you are interested please email nationalexpress@affiliatewindow.com

Journey planner
National Express will be launching their journey planner from early April which will be available in a range of sizes

The National Campaign
The 1st April sees the launch of the National Express Coach Spring 2009 campaign. The key message ‘Making Life Simpler’ promotes brand promise and aims to increase awareness of the brand. This campaign takes a truly multi-channel approach with coverage taking the form of TV, radio, press and online exposure.

By working in conjunction with the TV campaign, and enhancing this “inspiration to travel”, you too can benefit from increased conversion rates and greater volume.

Relevant creative and communication of changes to key messages will be provided throughout this period.

Run dates: 01/04/09 – 31/06/09


Hopefully we’ve given you some useful tools and a bit of inspiration for your National Express promotions but were always interested to hear from you if you have any other suggestions so please get in touch.

Best wishes

The National Express Affiliate Team
nationalexpress@affiliatewindow.com