Christmas Competition with Activity Superstore

[sandy3]

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This Christmas we have come up with a fantastic competition to get you all in the festive mood!
Affiliates’ hard work will be rewarded by this chance to unwind in one of our fantastic breaks.

3 Prizes to be won:

You can choose from one of the following brand new gift boxes worth up to £399 (as seen in retail and on our website): Spa & Relaxation Break, West End Theatre Break, Novelty Breaks, Historic Towns & Cities, Romantic Break*.



There will be 3 winners based on the following criteria:

1. Top affiliate – based on total sales value for November & December
2. Best improved affiliate – comparison with the total revenue generated from July 08 to August 08.
3. One random winner - because everybody deserves a chance and it’s Christmas after all!
(Affiliates with a minimum of 10 sales over the period will be picked “out of the hat” - which should be relatively easy to achieve with our festive promotions).

To help you win one of these fabulous prizes, we have designed a specific landing page with promotions running for the month November and December.

 Christmas landing page: includes new activities and offers to help you generate sales. We have sourced 6 ‘killer’ promotions to help you drive sales. Please see: Gift Experiences from Activity Superstore
 Christmas banners & widget: can be found in the AWIN extranet
 Bestsellers: a Christmas page is available please contact me for more information.
Also, we are still offering Free Postage and Packaging on all purchases from the website. :tup
 E-mail creatives: we are currently having some e-mails created by our content team. If you wish to receive this for distribution to a mailing list please let us know.

About us
Activity Superstore are the leading UK provider of gift experiences and activities to the retail industry. We offer over 600 experiences and gifts from Ferrari driving days to spa breaks, hot air balloon flights to bungee jumps.
We offer a minimum of 12% commission which can be tiered depending on volume of sales, as well as a wide range of content units, creative, and a product feed.
Please join our programme on: Affiliate Network - Affiliate Window

If you need more information on the competition, the T&Cs or our products, please let me know.
Thank you!

Sandrine
*T&Cs apply. Please email me for more details: sandrine.aymard@activitysuperstore.com

[pete.anderson]

sounds like a nice promotion to me

looking forward to trying to win the break!

[befuddle]

2. Best improved affiliate – comparison with the total revenue generated from July 08 to August 08.

Nice incentive!

As I had sales in August I'm at a disadvantage to someone who had none?

[sandy3]

Thank you for your comment. This is the first year that we have ever organised a competition like this so I hope that it is a great incentive for everyone.

If you had 1 sale in august, I would say that you still have a great chance of doing extremely well in November & December and therefore the odds are still pretty good.
Thanks again.

[Frostie]

As I had sales in August I'm at a disadvantage to someone who had none?

Ray Ray Ray... many of us had sales throughout the year my friend, it just means you have to push a little harder... I think thats the idea behind incentives mate

However, I am a little concerned that when you click via an affiliate link, you land on a page that has a PHONE NUMBER and also a suggestion that you can buy these gifts from Tesco, Debenhams, John Lewis, Boots, Argos and Airmiles. This isn't leakage... its a flood and it certainly isn't going to help me improve sales :scared

Is there any chance these could be removed, if the click originates from an affiliate?

[befuddle]

Frostie, I am pushing. Indeed I am using an Activity Superstore gift as an incentive for my email subscribers, coming soon on a system near you

[sandy3]

Hello Frostie,

We have a new beta version where the phone is less obvious which you can see here: Gift Experiences from Activity Superstore
Could you please let me know if this is better? I am looking for volunteers to test the beta version by the way.
In response to your points, we have to make the phone number accessible to people so that they can book the date for their activity once they've bought it through you or anywhere else.
The reference to retailers helps the consumer recognize the fact that if they buy from an affiliate website like Shopcodes, they actually get the same experience as in retail (ie. same quality, reputation, service...).

I hope that this helps.
Thanks for your feedback!
Sandy

[Frostie]

The reference to retailers helps the consumer recognize the fact that if they buy from an affiliate website

It would make me go to Tesco and pickup clubcard points, or Boots and get Advantage points to be honest.

The number is better, but again, it could be removed from view, only shown to a user at the end stage of checkout or in confirmation of email?

[philhancox]

In response to your points, we have to make the phone number accessible to people so that they can book the date for their activity once they've bought it through you or anywhere else.

You get the phone numbers to book the activity on the confirmation letters/voucher etc? I've got one in front of me (which expires very soon - must book!!) and I don't need to go to the site. If anyone does need to, surely they can go to a contact page?

[sandy3]

With regards to the phone number I am glad to hear that the new beta version is an improvement on the current one. I take on board Phil's comment about the number being included on the voucher however if the customer has lost their voucher or needs to call it is important to have the number fairly visible.
It is worth noting that other famous gift experience companies also display the number on their homepage probably for the same reasons I explained above.
With regards to the retailer logo potentially sending customers to them we think that it is debatable but we will consider removing them to test the difference.
In any event if the above is still a concern you do have the option of sending the traffic to our Christmas bestseller page which shows no number or retail logo :Gift Experiences from Activity Superstore
Alternatively the product feed is a more flexible solution which you may want to consider.
The beta version is our first step towards finding optimum qualities of the site to suit all our channels and your feedback is appreciated. In the run up to Christmas we cannot change too many things now but in the new year we should be able to do more testing.
Thanks again.
Sandy

[John]

Interesting to see the landing page is just as good as it was when I blogged about it last Christmas

[sandy3]

Sorry but we were not aware last year about your blog regarding our page which you wrote about last Christmas.
As mentioned above we do have new landing pages and a new beta version which we are testing so hopefully this is satisfactory!
Thank you.

[Lawcom]

Yip the phone number is a problem ... and always will be...

If you are using affiliates then one of the compromises you must make is to either make a phone number trackable or remove it..

There is little incentive in driving traffic to a site which simply offers an off-track phone number.. regardless of it's size..

[Graham@Buyagift]

Hi Sandy, my comment would be if a customer has lost their voucher they would probably expect to go to the contact us section. Alternatively just put it into the footer.

Graham

[sandy3]

Hi Graham, thanks for your feedback - I will see what we can do about this.
In the meantime I would suggest using the Christmas bestsellers or promotions page as follows:Gift Experiences from Activity Superstore
You can also access our special 2 for 1 Xmas offers through the product feed.
Thank you.
Sandy