Christmas at Play.com! WIN WIN WIN!

[Sam Surry]

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Christmas is busy time for everyone so here at Affiliate Window we’ve put our heads together to find ways to make it easier for you to promote your favourite online entertainment retailer this year. And to be honest, it wasn’t a hard task!

With so many amazing products, great promotional tools and chances to win, it’s easy for everyone to get involved this Christmas at Play.com.

<strong>So How Do I Take Part?</strong>

There are several ways to get involved this Christmas with the biggest prizes revolving around your combined peak season activity. All of our affiliates will be tasked with improving their sales numbers, sales values and promotional activity across the weeks before Christmas with three separate Play.com draws. The explanations as to how you can take part and all of the necessary small print are listed below.

Largest Increase in Sales Value
• Your total sales value across the 7 weeks from 28/10/2008 until 16/12/08 will be compared to your total sales value from the period (7 weeks prior to promotion)
• The difference in performance will be calculated as a percentage
• The winner will be the affiliate with the highest percentage increase
• The winner will be announced on Friday 19th December

Largest Increase in Sales Numbers
• Your total number of sales across the 7 weeks from 28/10/2008 until 16/12/08 will be compared to your total number of sales from the period (7 weeks prior to promotion)
• The difference in performance will be calculated as a percentage
• The winner will be the affiliate with the highest percentage increase
• The winner will be announced on Friday 19th December

Most Creative Promotion of Play.com
• To get an enter this competition all you need to do is find a new or exciting way to promote Play.com
• All promotion types qualify; banners, text links, PPC ads (as long as they conform to the Play.com PPC Policy), product listings, video trailers, Content Widgets etc.
• If you’d like to take part simply drop us an e-mail at sam.leigh@affiliatewindow.com with links to the pages you have featured Play.com
• A team of Judges including the Play.com Online Marketing Manager and the AW Account Manager will choose the most creative entry
• The winner will be announced on Friday 19th December

<strong>So When Does All This Start?</strong>

The Christmas peak officially kicked off yesterday so every sale generated or link created from now will get you closer to achieving one of our winning spots. To help you generate these sales and find new ways to link to the Play.com website there is a selection of promotional tools available for you to use including:

Christmas Banners (multiple sizes available)

<img src="http://www.affiliatewindow.com/ads/1418/playxmas_468x60_3.gif" alt="" />

Play.com Branded Widgets (example only)

<script src="http://www.awin1.com/wshow.js?s=123191"></script>

Play.com Christmas Shop:

http://www.awin1.com/awclick.php?mid=1418&id=!!!id!!!&p=http://www.play.com/campaign.aspx?campaign=5881&cid=9541421

Play.com Gift Finder:

http://www.awin1.com/awclick.php?mid=1418&id=!!!id!!!&p=http://www.play.com/HOME/HOME/6-/MicroSite.html?site=xmassale&xmasBT=GG&xmasDT=home

Play.com Christmas Exclusives:

http://www.awin1.com/awclick.php?mid=1418&id=!!!id!!!&p=http://www.play.com/HOME/HOME/6-/Campaign.html?campaign=5671&cid=4059673

<strong>And What Could I Win?</strong>

Each of the three competitions listed above offers a <strong>£300 Play.com Gift Voucher</strong> as a prize. And with so much to choose from on-site (DVDs, CDs, Games, Gadgets, Electronics, Mobiles, Clothes and more!) there really is something for everyone. You can treat yourself to a Blu-Ray player and update your movie collection or simply blow it all on one big gift for yourself. The choice is yours!

<strong>Anything Else?</strong>

Well you know we like to think of ourselves as a little bit more creative than your average network, so we’ve put together a modern twist on a traditional Christmas theme to give you more chances to get your hands on some amazing Play.com goodies. It’s ‘The Twelve Days of Christmas at Play.com’ and be sure to sing along!

On the twelfth day of Christmas Play.com gave to me…

Twelve Rock-Stars Strumming
Date: Friday 14th November
Prize: A copy of Guitar Hero World Tour (Guitar Bundle)
<em> For the affiliate with the largest increase in sales numbers day-on-day</em>

Eleven Writers Writing
Date: Wednesday 19th November
Prize: A copy of Nigella’s Christmas
<em> A draw for every affiliate who generates a book sale</em>

Government Spies A-Leaping
Date: Sunday 23rd November
Prize: A copy of Quantum of Solace on DVD or Blu-ray (once it has been released!)
<em> A draw for every affiliate who displays the Buy Bond Get Bond free video trailer</em>

Middle-Aged Women Dancing
Date: Thursday 27th November
Prize: Mamma Mia on DVD or Blu-Ray
<em> For the affiliate who on this day generates the most sales of Mamma Mia on DVD or Blu-ray</em>

Eight Dalek’s Exterminating
Date: Monday 1st December
Prize: Dalek Voice Changer Helmet
<em> A draw for every affiliate who generates a gadgets purchase</em>

Seven Elmo’s Laughing
Date: Tuesday 2nd December
Prize: Elmo Live
<em> For the affiliate with the largest increase in sales value day-on-day</em>

Footballers Playing
Date: Sunday 7th December
Prize: A copy of FIFA 09
<em> For the affiliate who on this day has the highest conversion rate</em>

Lord-Of-The-Rings!
Date: Monday 8th December
Prize: The LOTR Trilogy DVD Boxset
<em> A draw for every affiliate who includes Play.com in an e-mail communication</em>

Four Comeback Kings
Date: Thursday 11th December
Prize: A copy of Take That ‘The Circus’ on CD
<em> A draw for every affiliate who generates a clothing purchase</em>

Three Bass Guitars
Date: Saturday 13th December
Prize: Live Lounge 3 CD
<em> A draw for every affiliate who features Play.com on their homepage</em>

Two robots
Date: Monday 15th December
Prize: A copy of Wall-E on DVD or Blu-ray
<em> For the affiliate with the largest increase in sales numbers day-on-day</em>

And the cast of High School Musical 3!
Date: Wednesday 17th December
Prize: HSM 3 on DVD or Blu-ray
<em> A draw for every affiliate who generates a HSM3 DVD purchase</em>

Simply send us evidence that you have completed the required task to <a href="mailto:sam.leigh@affiliatewindow.com" target="_blank">sam.leigh@affiliatewindow.com</a> on the day of the promotion and you will go into the draw to win that day’s prize. Where entry is based on performance AW will collate the necessary data.

Good Luck and Season’s Greetings to all of our affiliates, if you have any questions about Christmas at Play.com or in general about the Play.com programme please feel free to get in touch.

Kind Regards,

Sam &amp; The Play.com Team

[Sam Surry]

We have our first lucky winner...

Twelve Rock-Stars Strumming
Date: Friday 14th November
Prize: A copy of Guitar Hero World Tour (Guitar Bundle)
<em> For the affiliate with the largest increase in sales numbers day-on-day</em>

Congratulations to Martin Wood of vouchermad.co.uk!

Remember, there are many more chances to win in the run-up to Christmas so keep up the good work.

Sam.

[mwd2000]

Thanks, Sam!

Delighted to have won (after the initial shock!) - I'm already practising some air guitar solos in anticipation of the prize :-)

[Sam Surry]

It's time for another Play winner...

Eleven Writers Writing
Date: Wednesday 19th November
Prize: A copy of Nigella’s Christmas
<em> A draw for every affiliate who generates a book sale</em>

...and our congratulations go to Lee McCoy of cheap-christmas.co.uk who gets a copy of this must-have Christmas cookbook!

[getvisible]

It's time for another Play winner...

...and our congratulations go to Lee McCoy of cheap-christmas.co.uk who gets a copy of this must-have Christmas cookbook!

ahh Nigela! Hours of fun giving it a good thumb!

I'm glad the new Delia wasn't the prize :tup

Many thanks Sam, Awin and Play.com!!

[Sam Surry]

For your eyes only here is latest Play.com winner...

Government Spies A-Leaping
Date: Sunday 23rd November
Prize: A copy of Quantum of Solace on DVD or Blu-ray (once it has been released!)
<em> A draw for every affiliate who displays the Buy Bond Get Bond free video trailer</em>

...Congratulations to the team at allyoucouldwishfor.co.uk!

REMEMBER, there are so many ways to win with Play.com this Christmas, including a prize for the affiliate who generates the most sales of Mamma Mia on DVD this Thursday.

[Sam Surry]

Mamma Mia, here we go again! It's another Play.com winner...

Middle-Aged Women Dancing
Date: Thursday 27th November
Prize: Mamma Mia on DVD or Blu-Ray
<em> For the affiliate who on this day generates the most sales of Mamma Mia on DVD or Blu-ray</em>

...and my congratulations go to the team at Airmiles who will hopefully be dancing around the office once they receive their prize!

[Sam Surry]

EXTERMINATE! EXTERMINATE!

Eight Dalek’s Exterminating
Date: Monday 1st December
Prize: Dalek Voice Changer Helmet
<em> A draw for every affiliate who generates a gadgets purchase</em>

<img src="http://images.play.com/covers/5398759m.jpg">

Congratulations to Kevin at Properprice.co.uk, your new favourite toy is on its way! :tup

[Kevin-ProperPrice]

Fantastic, a new weapon to go after my competitors with..

Thanks for this, much appeciated

[Sam Surry]

Apologies for my delay in updating this post, but the festive season has just been so busy at Play.com!

But I'm now ready to inform you of the next Play winner...

Seven Elmo’s Laughing
Date: Tuesday 2nd December
Prize: Elmo Live
<em> For the affiliate with the largest increase in sales value day-on-day</em>

..and it is the lucky team at quanti.co.uk! I'm not sure if they'll be passing this prize on to a toddler they know or playing with it themselves in the office, lol.

More updates coming very soon,

Sam.

[Sam Surry]

Footballers Playing
Date: Sunday 7th December
Prize: A copy of FIFA 09
<em> For the affiliate who on this day has the highest conversion rate</em>

I told you I would update you very soon!

Congratulations go to Paul at directdiscount.co.uk who won himself a copy of FIFA 09, I just hope he can pull himself away from the PS3 long enough to get some work done!

Sam.

[paullas]

thanks to sam and play

but i cant get the hang of the bloody game but a great prize. thanks to all.

[Sam Surry]

My precious...

Lord-Of-The-Rings!
Date: Monday 8th December
Prize: The LOTR Trilogy DVD Boxset
<em> A draw for every affiliate who includes Play.com in an e-mail communication</em>

...now belongs to the team at MrsCashback! Well done guys, this must-have DVD Trilogy is on its way to you now.

Sam.

[Sam Surry]

Never forget we still have lots more Play.com winners to announce...

Four Comeback Kings
Date: Thursday 11th December
Prize: A copy of Take That ‘The Circus’ on CD
<em> A draw for every affiliate who generates a clothing purchase</em>

And a chart-topping CD will be making its way over to the lovely guys & gals at RPoints, congratulations! :tup

Sam.

[Sam Surry]

Rocking around the Christmas tree...

Three Bass Guitars
Date: Saturday 13th December
Prize: Live Lounge 3 CD
<em> A draw for every affiliate who features Play.com on their homepage</em>

Well done to the team at doggysnaps.com who will be bopping away to some of this years greatest live sets. Congrats!