Do Buy.at not have merchant contracts?
Sorry guys, you know I really really like your network, but what is going on there lately - for the second time in a week I get an email saying that a programme (in this case Dreambreaks - on Monday it was the Science Museum) is closing in four days time as the merchant is changing their online strategy. - and last week we had notice that BT Domains was closing that afternoon.
OK I know that cookie sales will be honoured thanks to the programmes being on buy.at but these short notice closures are to my mind bang out of order - surely a merchant should be obliged to give 30 days notice (or at the very least 14 days notice) - now either the merchant is giving more notice and you are not telling affiliates until much nearer the date of closure so that the programme generates the maximum possible number of sales - or you have contracts which a solicitor two days into their first job can ride a coach and horses through - or you have the clauses in your contract and just don't enforce them.
I accept that there will be cases where for example a merchant goes into administration, that a programme has to be closed at a moments notice, but these should definitely be the exception and not the rule.
Now I don't know which it is and to be honest I don't that much care, but I do care that the network which has for a long time prided itself on being the 'affiliate champion' (and rightly so), now appears to be more merchant led than affiliate led.
__________________
Never argue with idiots. They just drag you down to their level and then beat you with their experience.
If ignorance is bliss then some of the people I know must be orgasmic.
|