Littlewoods Direct - The New Name For LX Direct

[Liz Witherden]

What’s in a name? Littlewoods Direct will mean that you can now offer all your customers the whole Littlewoods range, whilst still allowing them to enjoy the best prices.

As of the 19th March all banners and text links will be replaced with new creative displaying the new name Littlewoods Direct and all standard tracking will be updated automatically. If you are deeplinking you will need to update your own links. Details of this can be found in your management area within the programme details section of LX Direct.

The new banners will be very different from those which you have used in the past, however we are confident they will not only attract new customers but also increase conversions.

In order to promote the new name, initially all banners will advertise the fact that LX Direct has changed to Littlewoods Direct. This is only a temporary measure and we will be contacting you again to detail the upcoming new banners which will be more category/product focused.

The benefit of this is that all your users will be introduced to Littlewoods Direct brand, and will understand the benefits it can bring to them.

Sale

Don’t miss out on the Mid Season Sale which launches 21st March 2007. To coincide with this we will be offering you the chance to host sale banners in a variety of sizes. Make sure you check your management area nearer the date to get all the new banners and text links.

In the meantime thank you for working with LX Direct and we trust that going forward you will continue to reap the benefits of participating in the programme.

if you have any questions please contact me via the below details, as i will be your main point of contact until Roz returns from her holiday on 20th March.