buy.at extends its offering to clients and affiliates

[Steven Brown]

We are pleased to announce that buy.at has acquired online lead generation provider Lightstate in order to access its market leading technology and experienced management team and expand buy.at’s offering to both its clients and affiliates.

Founded by internet entrepreneur Shakil Khan, Lightstate – which will be renamed buy.at leads - collects consumer’s online application forms containing personal information with contact details. These are pre-qualified by Lightstate and delivered to the advertiser - typically a specialist broker - who can contact the consumer and advise them on the products available to suit their specific needs. Lightstate complements our affiliate business in delivering quality leads to advertisers. The business has gained momentum in the financial services sector – especially secured loans, life and medical cover.

For affiliates the benefit is the enhanced technology that buy.at will now be able to offer to ensure that affiliates’ campaigns convert more effectively and can be quickly honed to focus on high quality traffic. This ensures affiliates have relationships with advertisers that are long term ones resulting from a mutually beneficial relationship being developed.


For the full press release please see
buy.at adds lead generation capability through acquisition.

[richardc]

Congratulations Shak, JP and your team.

Richard

[KieronD]

Congratulations guys, great to see you expanding the business.

[3wdl]

Congrats to Shak and buy.at on the deal.

[carnelite]

Congrats to Shak/JP and everyone at Buy.at.

Satish

[Frostie]

Shak after our chat you had me watching Sky News first thing this morning for the breaking news

Congrats to all involved - certainly exciting times lie ahead for the buy.at monster! Google next?

[Matthew Wood]

Yes, congratulations to Shak, JP and buy.at - Sounds like a smart move for all concerned, and puts buy.at in a strong position.

Great to see the knowledge and experience of Shak as he remains MD of the new division.

Blogged about this earlier, its on the front page of affiliates4u.com

[drivetowin]

Congratulations to Shak/JP and Buy.at.

Interesting times ahead...

[jamie]

Congratulations to both parties,

Im sure something special will be achieved with the new combinations of skills and flair. Exciting times ahead!!

[Paul Wright]

Ah, the news has broken at last. Well done to Shak, JP and Buy.at on a deal that is clearly going to work for all parties involved. When entrepreneurial companies like this get together it can only mean one thing - success!

Paul

[duncanjennings]

Congrats to Shak and JP - It's amazing what you guys have achieved. Great strategic purchase from Buy.at. Lead gen has huge growth potential in the UK and when you look at what's happening in the US market it seems like a very natural step.

Knowing both parties well, I think they'll work extremely well together under the same roof. Buy.at has a history of bringing great, experienced people into the business and they've done it again with this deal. Shak is a true entrepreneur in every sense. Luckily he works closely with JP who is smart enough to make all the great ideas happen :-)

Duncan

[hpops]

Strategically I think its a great deal for Buy.at - can't argue about the growth of lead gen, it also makes sense as some lead gen firms can seem swiftly put together to bring it under the "trusted" Buy.at umbrella.

Very clever all

[Shane]

congratulations to buy.at, Shak and JP

Shak's experience, knowledge, contacts, and drive in combination with and JP's techical brilliance have always made it a matter of time before someone saw the potential, got the cheque book out and aquired a winning combination .. glad hear it was buy.at who stepped up to the plate so best wishes for the future for all concerned.

[Shak]

Thanks for all the kind words above and via email/sms/pigeon post.

Certainly exciting times ahead, the team and I very much look forward to getting stuck in with the job at hand under the guidance of Buy.at honchos.

Look forward to seeing you all the next SpeakEasy event in the near future.

Shak

[Michael_Anthony]

Shak, I still think u would have been better off keeping it yourself.

Still, it's what you wanted, so I guess I have to congratulate you on achieving your goal.

You definitely owe me some lunch now mate