buy.at and Littlewoods Direct are delighted to today to be launching a new type of video creative
developed specifically for affiliates.
Interactive Video Creative allows us to tag each individual product in a video and for it to be deeplinked with affiliate tracking to the specific merchant product page. The format is designed to target increased conversion rates through customer engagement in the products. We hope you’ll agree this format is far more relevant for affiliates than traditional video formats. The video is also embedded in a branded player to increase brand recognition.
So how does it work?
Hover your mouse over the individual products, click to view the product in the video and click again to be directed to the Littlewoods site.
You may have also noticed the ability to share the video. These sharing links incorporate your affiliate tracking so if you engage with the viral aspect of video, encouraging visitors to pick up the videos and post them elsewhere, you will be rewarded for any sales they generate. We hope you’ll agree, this offers a new opportunity for affiliates to engage in the potential of viral video. We hope the potential of this feature with social networks and other sites is something affiliates will be excited about. If you want to discuss any ideas or need help with plans for this please feel free to call me on 0191 222 9722 or drop me an email.
We have selected some of the most popular ranges this season for the launch of the format. With the initial stages of this launch we will definitely be on a learning curve with you so we appreciate all your feedback and any ideas you may have to let us know how we can use this new tool to help you drive sales.
To access the videos go to the creative and content section of your management area and to creative html. If you are not signed up with buy.at yet register for the programme
here.
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