Shop Direct Group: Announcing Commission by Category!

[Shop-Direct-Group]

Shop Direct Group:

Announcing Commission by Category!

We’re pleased to announce the launch of Shop Direct Group’s new Commission by Category payment structure. These changes will be effective from January 2009. Look out for the next update for further information about the launch.

This will affect all of our affiliate programmes including:

Littlewoods
Littlewoods Direct
Additions Direct
Marshall Ward
Great Universal
Kays
Choice
Empire Stores

What is ‘Commission by Category’?

Currently we pay a flat 8% commission on all sales, regardless of the product sold. This will change to a variety of commission rates depending on the product categories. The product categories we are planning to use are Fashion, Electrical, Furniture, Homeware and Seasonal.

Why are we doing this?

We are changing our commission rates to reflect the profitability of our different shopping categories. This will allow us to target our media spend more effectively. It also reflects feedback we’ve had from the affiliates on our programmes at various times throughout 2008.

It also means you will have access to more detailed info on the products you are selling on our behalf. This should help you get the most out of our programmes.

When will this be happening?

Please keep a look out for further info during December. We’ll follow up with more detail at the launch in January, but in the meantime, if you’d like to talk to any of us please feel free to contact us directly:

Shop Direct Group

Jonathan Edwards and Lesley Kettle

Steve North

Buy.at
Peter Armstrong