Facebook Ads for i-gaming affiliates

[CrazyLady]

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Hi guys,

I'm debating what to do about Facebook ads. I think they could work really well for my site but Facebook has such conflicting instructions for gambling that it is putting me off.

At LAC this year they reccomended emailing advertise@facebook.com informing them of your site and page and to forward a licence with your application or you will automatically be declined.

However as an affiliate I am not going to have a licence... when I asked the speaker from Facebook she said to go and get a licence from one of my merchants and present that...

I have to question how an opperator licence which is not mine makes my site any more legitimate?

So what do I do? Put the ads live and hope they don't find me or email them and see what they can do?

Vik x

[Supacompare]

Have you tried this yet? Be interested to know how you got on...cheers, Anthony

[CrazyLady]

I've chickened out so far... but I think I'm going to have to bite the bullet soon and get an email sent off.

I've managed to pick up around 110 likes on Facebook for my page so far although just for bingo, they won't approve any ads for poker, betting or slots.

I noticed Party Casino had managed to get an ad up so there must be someway around it... unless they're spending over 30k, then you can do what you like it seems.... very ethical eh?

Anyone else having any luck?

[Gamekeeper]

Hi Vik

There are tons of gambling merchants on Facebook and quite a few affiliates running offers.

I have used Facebook ads extensively over the last three years so thought I would share my experience as it might be useful to you.

I ran a Bingo offer last year for a few months on Facebook. It did really well before it became unprofitable over time. Its fairly saturated with Bingo and other casino type offers now and anyone with bingo or related terms in their profile will mostly see just bingo ads on their Facebook pages so they have become harder to convert and cpc/cpm costs have risen with competition. There is still some potential I reckon for something new but users interested in gambling are very heavily targeted.

There are a few hoops to jump through to get a gambling offer on there. Best bet is to contact a Facebook Ireland rep directly and show them how serious you are. I had to get the gaming license from the merchant and send it over and also sign a legal addendum on behalf of my company + lots of emails back and forth.

No point in submitting ads if you are not approved as they are really tight on any gambling sites that have not gone through a formal approval process so you will almost certainly be declined immediately. Just try to get them everything they need.

It is worth it though. The traffic is simply phenomenal and if you got the right creatives driving a good ctr and a lp that converts then you can have a serious result that continues over time .

Hope that helps a bit

[CrazyLady]

That's brill thanks!

I guess I just need to bite the bullet and do it now. Before I do, do they take your page down while they're investigating or do they leave it up?

Cheers,

Vikki

[Gamekeeper]

I don't think they will take it down. So will you be driving the users off the ad to your facebook page rather than to an external website?

In any case get speaking to a rep and get him/her onside, big yourself up, dont be phased by budget stipulations just agree its all ok (you will monitor the spend and scale up accordingly as high as possible based on optimisation and roi)

Its worth any hassle, i was doing 300 conversions some days for a good period before it tailed off for me but like I said that was last year. It was one of the most profitable things I have run on Facebook and i have tried a myriad of stuff. Great fun while it lasted. Theres lots of ways to creatively target users but you should test and track segments of age and demographic. Watch it like a hawk though if you ramp up because you can burn through budget like theres no tomorrow.

Good luck!