Lifetime Value of Bingo Players?

**foo** · 16-01-07

I currently promote Poker & Casino, now i'm looking to expand into Bingo as well...

I notice that Bingo Merchants seem to have a preference for Revenue Share rather than CPA. With that being so, can anyone tell me what sort of revenue I would expect to see over the lifetime of a customer? What is the typical value to the house for an average Bingo player?

Lastly, does anyone have Demographic information about Bingo players?

**3wdl** · 16-01-07

Hi Foo,

Drop me an email or MSN and i'll certainly go over our programs and the demographs / Lifetime values with you. They do vary from site to site though.

Cheers
James

**freddybp** · 17-01-07

Hi Foo,

The value of bingo players obviously depends on the bingo site they play in and the market they belong to, which in our case would be UK, USA, Spain and Italy.

If you want I can PM you our figures for 2006 for our different bingo sites.

Drop me a line when you have a minute..

Best,

Freddy

**JasperB** · 17-01-07

To add to that it depends greatly on their enjoyment/the entertainment value of the site.

As well as jackpots, 75 ball or 90-ball or both, etc.
Shoot me a mail or we can meet at ICE or CAP if you're going to that.

Cheers

**DioBach** · 17-01-07

Originally Posted by Jackpotjasper

To add to that it depends greatly on their enjoyment/the entertainment value of the site.

Agreed - I find brand recognition also helps. All those shonky network Bingo sites out there on less than ideal platforms tend to have rubbish value when it comes to customers (in my experience) whilst the big brands tend to keep the players coming back.