William Hill Bingo - How the heck do you affiliate?

**DioBach** · 02-05-07

Anyone out there with William Hill Bingo? Have you had any luck getting specific banners for William Hill's Bingo? I've asked them as I'm currently throwing away good traffic searching for them. The best I can offer is a link to the sportsbook, which lets face it, you're average Bingo player ain't interested in.

I emailed them back in January asking for new banners and links to land people on the Bingo section, but no ones ever got back to me. Oh well - at the moment everyone landing on the page they came to following the term William Hill Bingo is being faced with a banner for Ladbrokes... What a waste.

**loquax** · 02-05-07

I don't think the bingo product is tied into the affiliate program as yet? The only affiliate options are for sportsbook, casino and poker.

Ladbrokes and Paddy Power also launched bingo products not tied into their affiliate programs - although they are now - so I've not even thought of promoting William Hill until 100% sure.

Aside from that - wish someone would get Sun Bingo on board for affiliates.

Jason

**3wdl** · 03-05-07

Apparently both Sun Bingo and Will Hil bingo are coming soon

**DioBach** · 03-05-07

Originally Posted by loquax

I don't think the bingo product is tied into the affiliate program as yet? The only affiliate options are for sportsbook, casino and poker.

Ladbrokes and Paddy Power also launched bingo products not tied into their affiliate programs - although they are now - so I've not even thought of promoting William Hill until 100% sure.

Aside from that - wish someone would get Sun Bingo on board for affiliates.

Jason

Ah - Ok, makes sense.

Sun Bingo - yes indeed.

**KieronD** · 03-05-07

Originally Posted by 3wdl

Apparently both Sun Bingo and Will Hil bingo are coming soon

Well lets hope that whoever manages these programs does a better job than the current Will Hill affiliate program which is just a dog. And can we also make sure that commissions are cross tracked? Something which Ladbrokes don't do.

**4ndy** · 06-05-07

STOP - AVOID

In my 5 years experience of being a Sportsbook affiliate William Hill along with Ladbrokes have got to be my worse performing bookmakers.

Just look around at affiliates sites you will not find them on their pages or very near the bottom of them.

Their attitute to affiliates comes accross as if they dont care, perhaps they think they are big enough to manage without us.

At the same time their conversions are poor with William Hill not offering ANY sign up incentives for their sportsbook for affilaites where as yesterday they were offering a Free Bet of up to £200 in national newspapers.

Ladbrokes keep changing their program a result of which means commissions are lost after each change, they still owe me money!

Both these companies to do not pay cross commissions either, for example ladbrokes sportsbook affiliates links go to a ladbrokes generic homepage offering all products such as bingo,poker,games and casino and not straight to the sportsbook page so if customer goes for another of these products,guess what you get nada (nothing).

Ok rant over !

Best of luck

4ndy

**mobillica** · 11-05-07

Having been in the affiliate gambling industry for the last 5 years I have to say Im still to hear anything positive from William Hill Sportsbook!

They are actually the only bookmaker that I have never promoted.

Perhaps they feel they are such a big big brand in the UK that they dont have to market themselves online