CPA or Revenue Sharing?

[internet-laptop]

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For running gambling, which of the two options are best for gambling?

I came across most merchant affiliate commission structure is revenue sharing but in some network they ran as CPA.

which one is better?

[Casino_Man]

Depends on your traffic quality. If you can provide good players / high rollers then you are better off on Rev Share, as it runs for the players lifetime. Most gambling sites will have an in house programme offering RS which should be better than RS offered by networks as they do not have cover their costs.

However if you prefer a quick return on your traffic go for CPA. Also if you are unsure about how well a merchant will convert then you might want to go down this route.

Have a look at other peoples sites to see what they are pushing and that will give you an idea of what does convert

[internet-laptop]

Thanks casino_man.....great advice :tup

[4ndy]

Hi

For me its revenue share nearly every time especially with the big brands.

The reason for this is because I feel I am building my business for the future so that if things get tough or I decide to sell my business, slow down or retire it will still provide me with an income of some kind for all my efforts, you could even pass it on to siblings.

In addition the revenue created from my business divided by the number of qualifying signs ups is greater that the CPA which would have been paid over the longer term.

The only exception where I could see CPA being of greater value would probably be where your site was not promoting longevity from your potential customers say if you were a cashback or incentive site where upon people were just signing up for a quick buck so to say.

[internet-laptop]

Thanks 4ndy, another great advices. :tup

[igamingprofits]

Revshare is good from both the casino and Affiliate's perspective, since there is low risk to the casino, and very good potential revenue for the affiliate.

If you are starting out and don't have much history or references to use, you might find it hard to get a CPA deal that's actually worth your time.

Once you deliver as little as 20 regular depositing players you will start building some good long term residual income from them.

So, as an operator to an affiliate, I'd really advise you to go revshare.

That being said, there's a strong case for splitting your traffic somewhere into part CPA, part revshare, to mitigate against bad retention, and also get some upfront money to cover your marketing expenses.