If you are looking for a very effective way to do your email marketing, you may want to consider using a CRM software like GoldMine or ACT to accomplish this. There is a nice tool called IntelliClick that allows you to send your campaigns directly from either of these applications and then track the response (open, clicks, unsubscribes, etc) directly back to your database. Check it out at IntelliClick eMail Campaign & Web Site Navigation Tracking.
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