I own a few successful betting related sites. I also own some sites that are sports/betting related. As you all know it is a very saturated industry and therefore I
am looking at creating another site in another sector (Best to not have all your eggs in one basket)
However, sportsbooks, casinos and poker rooms all pay a decent amount per signup. I
am thinking of creating a non betting site and then advertising betting related deals.

I appreciate that this may sound crazy, but I will use special incentives to encourage the visitors to signup.
My question is this... Will betting related merchants be ok with me promoting their sportsbooks, casinos etc on NON related websites?
I feel that some of them may be concerned that the types of players I send will not be of a good enough standard, so perhaps they will offer a rev share only deal. Has anyone had any experience in this?