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Originally Posted by Aspirin
Its a nice concept. I haven't actually downloaded it myself and would think a lot of people fear these download programs and they are more of a nuisance than any benefit if these alerts are going off every time you turn your PC on.
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There's the rub. The whole concept lives and falls by that. Many would baulk at doing something like that - why not just grab a few key rss feeds instead? It's a great idea, but it does need a bit working on to make it more palatable to your average surfer. It would be an ideal facebook app. Maybe. But I suspect many would not have something like that on their desktop.
But, then again, I worked on an animated desktop weatherman for the BBC, and people stuck that on their computers. Not in big numbers, but there will always be a few that do such things. I can't see the Alerts sites getting any sort of real volume with the software, but I'm sure we're all aware they probably doing a lot of their business through
SEO and actual on site conversions. I could be wrong though.
I was amazed how little was spoken about what the money is actually for as well. Is it for development of the software? PPC? Marketing? Etc. They didn't really touch on that. The figure she gave of 2 million online bingo players a year was well out as well. The figure brought up at the Online Bingo Summit was 250,000. I don't know where 2 million came from, I think she pulled it out of the air.
There's one thing that came from that though. Given Theo Paphitis' mention that his wife plays bingo online every night, I would have loved to got her on my mailing list and a nice rev share...
