Net Play TV buys Bingos.com for £6.25Mln

[Matthew Wood]

Interesting news today:

Netplay TV buys Bingos.com for 6.25 mln stg; to place 40 mln shares at 15p/shr

I believe Net Play TV are quite pro-active with their affiliate programme, how did bingos.com compare?

[NetPlayTV]

Originally Posted by Matthew Wood Interesting news today: Netplay TV buys Bingos.com for 6.25 mln stg; to place 40 mln shares at 15p/shr I believe Net Play TV are quite pro-active with their affiliate programme, how did bingos.com compare?

Thank you for updating all the affiliates, Matthew :-)

Bingos.com won the CAP awards 2007 for Best Affiliate program, so they've been even more pro-active with affiliate marketing :-)

Once the integration is fully complete, we will use their platform and add our LiveRoulette product (SuperCasino soon to be). Bingos.com will merge with our BigBoxBingo, giving you an amazing experience of excellent online product combined with a TV show.

We will also consider launching a Bingo program on a third party network.

Watch this space!

[Aspirin]

Originally Posted by NetPlayTV Bingos.com won the CAP awards 2007 for Best Affiliate program, so they've been even more pro-active with affiliate marketing :-)

I really cringed when i heard bingos.com had won that award when the affiliate manager that put all the hard work into it had left a few months prior and I see the new guy get all the credit.

Bingoes use to do ok for me when they had the free trial offer, but seems they were getting hit by fraud a lot and went down hill from there when they stopped the offer.

Im not to keen on the software either to be honest.

[DioBach]

Originally Posted by Aspirin I really cringed when i heard bingos.com had won that award when the affiliate manager that put all the hard work into it had left a few months prior and I see the new guy get all the credit.

Ditto, it makes you wonder who the competition was. Bingos has never been a great brand for me, and their player offers, creatives and affiliate deals are particularly weak in the market place. I'm still owed money from last tax year and on top of that, the small amount of money I had in there was further reduced when they charged me to pay out via BACS. Very poor.

However, I think BigBoxBingo is possibly a stronger brand than Bingos. Last I heard they were on about working with St Minver, but that seems to have fallen through.

[loquax]

Bingos has never been a great brand for me, and their player offers, creatives and affiliate deals are particularly weak in the market place

That's true... the peak for me was when they had Kerry Katona - when she was dropped nothing really made it easy to get users interested.

They could do with a makeover, imo dropping some of the 'hey roomies' style (which I really dislike), and producing a site that's good for users and affiliates.

Jason