Hi All,

As mentioned last week, The ActionAid LottoAid affiliate programme has now been rebranded to the People’s Lottery!

The programme has been updated to provide you with new creative, detailed full terms and conditions, and an in-depth overview of what the People’s Lottery is about, so you’re able to let your customers know a bit more about the product.:tup

It’s a lottery with a difference
It costs £1 per week to play, from each pound 75p goes towards ActionAid and 25p is allocated to the People’s Lottery prize fund. The prize draw takes place on a weekly basis each Thursday. Contributions made from the People’s Lottery to ActionAid help thousands of people in developing countries around the world to lift themselves out of poverty by helping to provide some of the things like education, food for life, equality for women, HIV and aids.

New Creative
To support the rebrand, new creative is available only in the following formats along with a logo:
120x600
160x600
300x250
468x60
728x90
Please ensure you have updated your creative to the new ones in your OMG platform.



You can earn £10 for every sign up to the lottery and cashback affiliates are welcome. Please see T’s & C’s for full details on the programme.

We have lots of information available that can be used on your site(s) such as case studies and project information, or for specific email affiliates so do get in touch. Your main point of contact will remain to be your OMG representative.

Being active on the programme not only benefits you, but others too, which is why we are keen to hear about any ideas or suggestions you may have that will help drive the programme forward.

Kind Regards,

Sumi Francis
LBi, on behalf of ActionAid People’s Lottery
Sumi.francis@lbi.com