yah aint a nice thing taking a step backward but at the end of the day if something don't convert then they can whack a $100 a pop on it and it won't make any difference to ya really.
I would rather have $3.75 and conversions at around 70% to $22.50 than $5 and next to no conversions to $35
tis a matter of balance best lead/sale price versus the best conversion too.
youre right, if we see 70% @ $22.50 then nice. Just it seems funny knocking $1.50 off a lead, if we see 70% @ $22.50 then it would have been nice pr to leave the $5 up anyway. I mean even alowing for inflation they should not have taken it back down to $3.50.